Ogilvy &Mather has created three campaigns for bank of India. The campaigns are for Bank of India Home Loans, Bank of India Personal Loans and Bank of India Car Loans.
As per data from TAM Sports, Season 4 of IPL has performed below the average match ratings drawn at this point in the tournament. However, media planners are expecting ratings to improve as the tournament progresses.
Saatchi & Saatchi has been signed on by Skoda India to drive the entire communication for the brand in the advertising space. While Saatchi & Saatchi has been handling the brand communication strategy planning for Skoda for some time, the mandate has now been extended to include creative duties as well.
In its pursuit to reach out to a larger consumer segment, Blackberry is going increasingly mass. But the question is, how can Blackberry become a mainstream choice without losing its exclusivity...
Indian Digital Media Awards 2011 has entered the second phase of judging. The jury members met in Mumbai on May 14, 2011 to review the nominations and develop a rationale for the proposed winners.
The One Club announced the Gold, Silver and Bronze Pencil winners at the 36th annual One Show and One Show Design. From India, McCann Worldgroup and Contract Advertising bagged a Silver each at One Show, while TBWA/India and Ogilvy India bagged Silvers in One Show Design.
Topps Company Inc, a sports and entertainment collectables firm, has entered the country riding the IPL wave. The company has lined up an equal share of ATL and BTL buzz for the launch and has roped in Motivator to handle its media duties.
Carlsberg India’s Marketing Director, Devapriya Khanna, has quit the organisation. Her last day of work was May 4, 2011.
Deccan Chronicle Holdings Ltd (DCHL) has reported a loss of Rs 46.57 crore for the fourth quarter ended March 31, 2011, as against a net profit of Rs 6.50 crore in the corresponding quarter last fiscal.
STAR India is finally paying attention to Star One or so it seemed as I was seeing the ‘Sach Ka Saamna’ promos on the channel.
Lowe Lintas Delhi has brought on board Upasana Dua as Associate Vice President. Naveen Gaur, Executive Director, Lowe Lintas has confirmed her appointment.
After a stint of over two years, Sushma Jhaveri, Senior Vice President, Carat, is moving on from the organisation.