`Date-wise News`

Ogilvy & Mather creates New TVCs for Bank of India

 Ogilvy &Mather has created three campaigns for bank of India. The campaigns are for Bank of India Home Loans, Bank of India Personal Loans and Bank of India Car Loans.

Shubhangi Mehta May 16, 2011 8:19 PM

IPL4: Media planners hopeful of a ratings spurt as series progresses

As per data from TAM Sports, Season 4 of IPL has performed below the average match ratings drawn at this point in the tournament. However, media planners are expecting ratings to improve as the tournament progresses.

Fatema Rajkotwala May 16, 2011 5:50 PM

Saatchi & Saacthi bags Skoda creative biz

Saatchi & Saatchi has been signed on by Skoda India to drive the entire communication for the brand in the advertising space. While Saatchi & Saatchi has been handling the brand communication strategy planning for Skoda for some time, the mandate has now been extended to include creative duties as well.

exchange4media Staff May 16, 2011 1:30 PM

Pitch Exclusive: The Blackberry dilemma

In its pursuit to reach out to a larger consumer segment, Blackberry is going increasingly mass. But the question is, how can Blackberry become a mainstream choice without losing its exclusivity...

Pallavi Srivastava May 16, 2011 9:51 AM

Indian Digital Media Awards: Mumbai round of judging over, entries impress jury

Indian Digital Media Awards 2011 has entered the second phase of judging. The jury members met in Mumbai on May 14, 2011 to review the nominations and develop a rationale for the proposed winners.

exchange4media Staff May 16, 2011 9:36 AM

One Show 2011: Silver showers, but Gold eludes Indian agencies

The One Club announced the Gold, Silver and Bronze Pencil winners at the 36th annual One Show and One Show Design. From India, McCann Worldgroup and Contract Advertising bagged a Silver each at One Show, while TBWA/India and Ogilvy India bagged Silvers in One Show Design.

Shubhangi Mehta May 16, 2011 9:16 AM

Topps brings on board Motivator; enters India via IPL4

Topps Company Inc, a sports and entertainment collectables firm, has entered the country riding the IPL wave. The company has lined up an equal share of ATL and BTL buzz for the launch and has roped in Motivator to handle its media duties.

Preeti Hoon May 16, 2011 9:15 AM

Devapriya Khanna quits Carlsberg India

Carlsberg India’s Marketing Director, Devapriya Khanna, has quit the organisation. Her last day of work was May 4, 2011.

exchange4media Staff May 16, 2011 9:14 AM

Deccan Chronicle Holdings’ Q4 loss at Rs 46 cr

Deccan Chronicle Holdings Ltd (DCHL) has reported a loss of Rs 46.57 crore for the fourth quarter ended March 31, 2011, as against a net profit of Rs 6.50 crore in the corresponding quarter last fiscal.

exchange4media Staff May 16, 2011 8:54 AM

Noorings: ‘Sach Ka Saamna’ on Star One... Interesting!

STAR India is finally paying attention to Star One or so it seemed as I was seeing the ‘Sach Ka Saamna’ promos on the channel.

Noor Fathima Warsia May 16, 2011 8:53 AM

Lowe Lintas appoints Upasana Dua as Associate VP

Lowe Lintas Delhi has brought on board Upasana Dua as Associate Vice President. Naveen Gaur, Executive Director, Lowe Lintas has confirmed her appointment.

Preeti Hoon May 16, 2011 8:47 AM