Hot is what symbolises tea in India. But soft drink giants PepsiCo and Coca-Cola, along with FMCG giants, Unilever and Nestle, respectively, are hoping change this perception.
As Solution Digitas divides to be Solution India and Digitas India, Kanika Mathur, President, Digitas India, speaks to exchange4media on the reason behind the change and what can now be expected from the company.
Following its revamp in September 2010, when Zoom made a strategic shift from music to Bollywood, the channel has once again undertaken a few steps to reassert this positioning.
Tata Steel has launched Valueabled.Com an online campaign targeted towards all who wish to make a difference.
Future Group roped in Percept Out-of-Home to execute the outdoor campaign for their newly launched third Central Mall, the lifestyle retail format from the group.
The winners of the ninth annual Internationalist Awards for Innovation in Media have been announced. From India there were four entries that bagged the awards. They include Lintas Media Group, OMD India, Media Direction and Godrej Hershey.
Luxor Writing Instruments has announced Amitabh Bachchan to be the face of Parker in India. With the re signing, Luxor looks at creating a new high for brand Parker in India.
TV channel Asianet’s signature talk show Nammal Thammil is going to have a new look altogether. Right from the presenter, the show will go for a total makeover in the coming episodes. Asianet telecasts Nammal Thammil every Saturday at 10PM.
As CNN IBN’s show Citizen Journalist (CJ) completes 100 episodes, the group is planning to focus on making CJ’s digital presence more robust. Also, through this programme, channel will continue with its campaign called Citizens Against Corruption.