Date-wise News

eNBA 2011: Star News – empowering the audience

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Star News was adjudged the News Channel of the Year – Indian Language at the e4m News Broadcasting Awards 2011, which was held in New Delhi on August 27, 2011. The decision was not a difficult one given the Hindi news channel’s exemplary sense of professional responsibility, delivering information that empowers the audience.

e4m Desk Sep 2, 2011 9:15 AM

<b>Vikram Chandra</b>, CEO, NDTV Group

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The entire media structure in our country is built up in such a manner that we don’t have subscription revenue and then there is high carriage fee that has to be paid. With the coming of digitisation and the Government’s new policies and plans, hopefully those things will start to change… We also need to focus on the entire TRP measurement system. Everyone knows that our sample size needs to go up. Advertisers will benefit from data that is completely trustworthy. I think certain amount of structural change has to be come to the broadcast industry. Steps are underway.

e4m Desk Sep 2, 2011 12:00 AM