The winners of Spikes Asia 2011 have been announced. Of a total of 612 entries sent in this year, the highest ever sent from India, India has converted 31 of them into metals. These include a Grand Prix for CreativeLand Asia and three Golds overall.
India has put up a strong show in Media category at Spikes Asia 2011. Along with a Grand Prix, agencies have won two Golds, three Silvers and four Bronzes, making for a total of 10 metals out of the 14 shortlisted entries.
Anyone paying attention to industry grapevine would definitely hear some passing remark, or a concerted conversation, of how JWT India, specifically Delhi, is seeing a rough patch and the pressure the agency’s CEO Colvyn Harris must be facing. But Colvyn is no stranger to such situations, and he reiterates that once again...
BIG FM has tied up with 29 of the biggest garba pandals across the country to run a unique promotion called ‘9 Devis of Navratri’. The campaign will focus on digital promotions along with print media and out-of-home.
Viacom18 has collaborated with Hong Kong’s Now TV platform to bring Colors to Hong Kong. Colors will be available as a-la-carte channel and offered to subscribers in the foreign language line-up for a monthly subscription of HK$78.
By his own admission, John Wren, CEO, Omnicom, is not satisfied with the agency’s performance even in markets where Omnicom is the largest player. For India, he is of the opinion that the holding company has seen more progress in the last 36 months than in the period before. He says, “I really look forward to what we can do in India in days ahead. India is a great area of focus not only for me, but for my management team.”
With the Indian Readership Survey (Q1 results) reporting positive trends in the average issue readership for certain periodicities, now most publishing groups have increased the cover prices of their magazines. This includes India Today, Outlook and The Week, besides magazines targeted at students preparing for various competitive exams.
BIG CBS Networks has roped in Vishal Rally as Business Head. He will be responsible for the overall functioning of the channel, including programming, promotions, communications and also the P&L and revenue generation for the business. Rally will be reporting to Nikhil Mirchandani, Business Head, Television, Reliance Broadcast Networks Ltd.
India is an important market for anyone betting on future growth, but for Jean-Yves Naouri, COO, Publicis Groupe, Executive Chairman, Publicis Worldwide, India is the next superpower of this region. In a conversation with exchange4media, Naouri speaks on what is working in favour of India in the days ahead.
Spikes Asia 2011 announced the shortlists of the remaining categories on September 20, 2011. Indian agencies have 14 shortlists in Print & Poster Craft, two in Film Craft and only one shortlist in the Integrated category. The agencies include Mudra, BBDO, McCann, JWT and Ogilvy.
Ranbaxy has handed over the creative duties for its OTC (over the counter) pain relief brand Volini to Everest Brand Solutions. About eight agencies had taken part in the pitch process, which included Law & Kenneth, DDB Mudra and incumbent Saatchi & Saatchi, among others.
Radio Indigo is celebrating the completion of five years in Bangalore with a week-long bonanza for listeners. The station is in talks to enter the events space and is also contemplating expanding into newer markets in the near future.
New technologies that will become prevalent over the next five years and their impact on society and the marketing and communications industry, is the subject of a new book released by global media and communications agency PHD, part of Omnicom Media Group.