My FM has launched My Connect, its activation arm, to strengthen its on-ground connects. Although the media house has been doing sales activations earlier as well, it is now making its offering more professional with a newly set up team under the leadership of Satyen Purandare.
Citizen Watches is bullish on strengthening its presence in India. The Japanese watch brand has increased its advertising budget by 40 per cent this year, which is expected to go up by 20-40 per cent in the next fiscal. Citizen has also fortified its bouquet in the country with two new collections and is unveiling its festive season campaign from today.
Sandeep Kaul, Chief Executive, Personal Care, ITC, is the man who has been closely involved with ITC’s Personal Care Business since its inception in 2002. In just a few years, ITC’s personal care brands have been able to carve a niche for themselves. How was this achieved?
Sony Entertainment Television has been climbing steadily to the No. 2 position amongst the Hindi general entertainment channels. While the credit goes to various shows, most of all the ones making the difference are ‘Bade Acche Lagte Hai’ and ‘KBC’. Given the finite nature of a property such as ‘KBC’, how does the channel intend to keep the momentum going? The channel’s Business Head Sneha Rajani replies.
Sam Balsara, Chairman & Managing Director of Madison World was elected as the Chairman of Audit Bureau of Circulations (ABC) for the year 2011-2012. T Venkattram Reddy (Deccan Chronicle Holdings Ltd) Publisher Member on the Council was elected as the Deputy Chairman of the Bureau for the year 2011-2012.
English movie channel Pix has moved its media mandate to MediaVest and Zoom Advertising. The agencies will handle the media planning and buying activities for the channel. While MediaVest will handle television and radio, Zoom Advertising will handle print.
Shah Rukh Khan’s much awaited movie ‘Ra.One’ is expected to be the most advertised Indian film. Setting a trend in film marketing, the actor has entered into strategic marketing pacts with several brands to create buzz around the movie before its Diwali release.
In a bid to simplify and add more from its stable to its advertisers, Madison World has renamed some of its older units, specifically from Madison Media. The agency has also launched standalone units for some of its key clients. Some of its newer offerings too have begun to take shape.
Gaya in Bihar is set to witness some print action with two Hindi dailies – Hindustan and Prabhat Khabar – gearing up for launch. It is almost after a decade that Hindi newspaper Hindustan is ready to expand its reach in Bihar. Meanwhile, Prabhat Khabar, the third most read newspaper in the state as per the Indian Readership Survey, is also set to explore the Gaya market.
Madison Media has brought on board Ruby Bana as Chief Strategy and Insights Officer for its Bangalore office. Bana’s last assignment was with Havas Media, where she was Chief Intelligence Officer for Havas Media APAC Region.