Euro RSCG has won the creative business of Nimbus Sport’s World Hockey Series. The win comes after a fiercely fought multi-agency pitch. As a part of the contract, Euro RSCG’s Mumbai office will handle the entire advertising duties of World Series Hockey on a project basis.
Contrary to popular methods of advertising adopted by various financial institutions, hard selling dreams and returns, the Association of Mutual Funds in India has launched a new campaign executed by Publicis Capital, which aims at dispelling myths and fears associated with mutual funds, touting it as ‘Savings Ka Naya Tareeka’.
All four Urdu dailies surveyed by Hansa Research have seen a decline in their average issue readership (AIR) over the previous quarter as per the IRS 2011 Q2 results. However, when compared to last year, Siasat and The Munsif, have been able to add some more readers.
The upcoming State Assembly elections in Punjab may give the much needed fillip to the Punjabi newspaper market, but for now, the Indian Readership Survey 2011 Q2 results have show mostly negative trends for Punjabi dailies.
As per the IRS 2011 Q2 results, the Marathi newspaper market has continued to see decline in AIR of most dailies. However, amid decline, the top two dailies – Lokmat and Daily Sakal - have added almost 4.39 lakh readers, combined, in a year.
The Indian Readership Survey (IRS) 2011 Q2 results paint a grim picture for Bengali dailies. As compared to 2010 Q2 results, Bengali dailies have lost 9.39 lakh readers, a decline of 6.89 per cent.
According to the 2011 Cannes Report that is an official and definitive guide to the rankings from the Cannes Lions International Festival of Creativity, it shows that Mumbai has climbed from 15th place to become the 12th most creative city in the world.
Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner, 22feet, has confirmed the win. Weiden + Kennedy is handling the creative duties of Heineken, while the media mandate is parked with Mindshare, Bangalore.
As another recession looms large over the West, slowing down growth and bringing runaway inflation in the Indian economy, are marketers doing a rethink on advertising spends? exchange4media analyses the outlook for the media industry.
Saugata Bagchi has rejoined Tribal DDB India as Vice President and will be managing the agency’s Mumbai office. This is Bagchi’s second stint with the agency.
Sulekha.com has launched Sulekha.com Property, a dedicated site for all property needs. The site currently offers over 67,000 unique properties across 42 cities in India.
Volkswagen has launched its biggest digital initiative - ’Planet Volkswagen’. The campaign will officially hit the web on October 17, 2011. Volkswagen will invest 8-9 per cent of their total marketing budget on this digital campaign.
What’s-On-India, the Indian TV industry’s official EPG company, has raised funding from a group of investors, including Intel Capital. What’s-On-India’s existing investors – Sequoia Capital and Nexus Venture Partners – also participated in the latest funding round.
For all the lip service (and podium stomping!) that brands provide to digital efforts, the much lamented truths remain: no one is willing to put real money into it; much of the effort is dovetailed to ride print and TV campaigns, writes Supriyo Gupta, MD, Digilogue.
Max New York Life Insurance aims to create consumer pull in life insurance, through its new features rich, interactive and user friendly website. The new website also marks a shift towards a category-led site from its earlier product-centric version.
Brandscope has partnered with Rustomjee’s for its current brand campaign, titled ‘Childhoods available’, through an outdoor campaign in Mumbai. The campaign is being carried out in two phases.