October 8, 2011, saw the unveiling of the book titled ‘Television Ki Bhasha’ (Language of Television) by no less than eight leading editors of the country. The book has been written by Harish Chandra Barnwal, senior journalist and Executive Producer at IBN7.
Compared to the corresponding period last year, four out of the top five Hindi dailies have grown in Delhi as per the IRS 2011 Q2 results. Benefitting the most in the National Capital are Hindi dailies Navbharat Times and NaiDunia, which have added 1.76 lakh and 68,000 readers, respectively, over the year.
Infomedia Yellow Pages leads the list among all other magazines in Kolkata with an average issue readership (AIR) of 3.49 lakh in IRS 2011 Q2, a decline of 30 per cent over the figure of 5 lakh in 2010 Q2.
No stone has been left unturned to make AdAsia 2011 the most memorable one. Setting the tone for the same is its logo, an amalgamation of fabrics from various countries, depicting interconnectedness and the rich culture of each of the participating nations. Team Water, the agency behind the logo, shares the experience and the art behind the foundation step of AdAsia 2011.
As per IRS 2011 Q2 results for the Chennai market, the quarter-on-quarter average issue readership (AIR) figures show more promise in the dailies segment as compared to year-on-year numbers. The magazine segment looks bleak with most periodicals showing a decline in AIR over last year.
As per the IRS 2011 Q2 results, it has turned out to be a better year for most English and language dailies in Bangalore. While most dailies have registered an increase in AIR over last year, the quarter-on-quarter percentages don’t look too promising. Barring a few, magazines too have fared better over last year.
In its four years of existence, Croma has become the leading large format CDIT retailer in the country. Sumit Sahay, Marketing Head, Infiniti Retail (Croma), will be sharing how the retail chain has gone from just one store to 66 stores today and has reported a 2010-11 turnover of Rs 1,549 crore.
Ogilvy & Mather has brought on board Chandana Agarwal to head the operations of its second agency Meridian Communications in Delhi. Joining from November 2011 as Senior Vice President, Agarwal would also be strategically involved at the group level apart from heading Meridian. She moves from Dentsu Marcom, where she was Senior Vice President.
Borges Mediterranean Group, one of the largest exporters of branded olive oil from Spain, has appointed Carat Media for its India launch. Carat Media, which will be handling the media planning and buying duties, won the account following a multi-agency pitch. Law & Kenneth is the creative agency for Borges India.
Carlsberg India Pvt Ltd has recently appointed Saatchi & Saatchi, Delhi as its communication partner. As part of the mandate, Saatchi & Saatchi will handle all communication development for the Carlsberg and Tuborg beer brands in India.
Deliberations between NDTV Hindu and Dina Thanthi have resulted in an agreement to sell the stake in the English channel to Dina Thanthi for a sum of Rs 15 crores. Several changes are expected to take place over the forthcoming weeks, with a new CEO also expected on board.
Assetz Homes, the residential development arm of Assetz Property Group, has appointed TBWA its creative services partner. The agency has been awarded this mandate following a multi-agency pitch and will work on both the Assetz Homes master brand and individual project brands.
At the slightest, faintest and most filmsy opportunity, the powers that run this country are stripping media organisations and accusing media professionals of lack of credibility, opinionated thought processes and sensational reporting. It’s a disturbing trend, feels Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group.
Online travel company Expedia India has appointed Isobar India, part of Aegis Media Group, to manage its social media presence in India. The win comes on the back of a multi-agency pitch.
The 38th FIPP World Magazine Congress began in India with a house packed with Indian and international delegates exchanging notes on what is keeping the magazine business busy globally. The opening ceremony saw actor Shah Rukh Khan set the tone for October 11 and 12, when discussions on various subjects on the magazine industry would unravel.
Rediffusion Y&R, Mumbai has ramped up its Planning team with the appointment of Prithviraj Banerjee as one of it vertical heads for Planning. He will report into Gautam Talwar, Chief Strategy Officer, Rediffusion Y&R.