In one of the first sessions at AdAsia 2011, Interpublic Group’s (IPG) CEO Michael Roth questioned Unilever’s COO Harish Manwani on what the mega trends of globalisation were, the challenges of consumers interacting with various platforms at the same time and how brands should develop new strategies and tools to market in the current environment.
I&B Minister Ambika Soni, AFAA Chairman Pradeep Guha, Bal Mundkur and Gerson da Cunha on their book AdKatha, IAA President Alan Rutherford and actor Shah Rukh Khan set the tone on what can be expected over the next three days at AdAsia 2011.
Shopping and classifieds now ranks sixth in terms of visit share as compared to its eighth rank last year, according to a survey by Experian Services India Pvt Ltd, which studied the online shopping trends in India.
After a gala opening ceremony on October 31, 2011, it’s time for some scintillating discussions and passionate debates at the AdAsia 2011, as the luminous line-up of speakers get down to some serious business.
After opening ‘MobiWorld’ in Mumbai, Onward Mobility plans to open 10 to 15 similar outlets across other major metros in current financial year.
With the idea of group buying, GNBIndia.com aggregates like-minded people interested in taking loans in various categories through the internet and then negotiates group discounts with banks and other financial institutions.
Starting November 5, 2011, SAB TV will add fresh comedy entertainment with the launch of ‘SAB Ka Evening Show’ that will feature a one-and-a-half-hour long Maha-episode of family comedy every Saturday from 9 pm onwards.
Future Group’s Indus League Clothing is taking up the franchising route aggressively to extend their reach in Tier II and III towns. The apparel manufacturer has started off with franchisee stores for their women’s apparel brand Jealous 21.
The new generation is getting addicted to customisation. And brands all around the world are noticing this trend. This post of Suman Srivastava is about the amazing ways in which brands are empowering customers and getting brand loyalty back.
With this retention of Line II and other DMRC mandates, that is, Line III as well as Delhi Metro Airport Express, Big Street has access to 40 Metro stations and nearly 75 per cent of the commuters, making it the largest OOH player in Delhi Metro.
It is learnt that Eye-Q is planning sizeable investments on the media front and a high profile media campaign worth over Rs 15 crore and conceptualised by Carat Media is taking shape.
PR and Mobile have been added to further complement the existing categories of Film, Print, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Print & Poster Craft, Film Craft, Design and Integrated.
At the Pitch CMO Summit, Srinivas Murthy, Director Marketing (Flavors & Thums Up), Coca-Cola India & SWA, will share how he led the repositioning of Sprite on the back of a very successful earlier positioning.
Rediffusion Y&R and Edelman India have announced a strategic alliance to share clients across the public relations and public affairs portfolio. The Tata Group will be serviced by the Rediffusion/ Edelman unit.