Top 5 digital brand campaigns of 2011
Zafar Rais, Founder & CEO, MindShift Interactive, lists the top five digital brand campaigns that made a mark in 2011
Date-wise News
Delhi HC bans unauthorised telecast of Ind-Aus series
The Delhi High Court has issued a permanent injunction that bars cable operators from unauthorised broadcast of the ongoing India-Australia series
IMPACT Annv Spl: Achieving digital brand objectives
Sanjay Trehan, Head, MSN India, writes about how brands can leverage digital media to build themselves into long term players with serious market equity
IMPACT Annv Spl: Challenges of radio going regional
Monica Patnaik, Joint Managing Director, Eastern Media Ltd (Radio Choklate), lists the seven challenges regional radio players have to face
IMPACT Annv Spl: 7 strengths of online media
Deep Kalra, Founder & Chief Executive Officer, makemytrip.com, highlights the ways online media is benefitting marketers
LMG creates Lintas Initiative Media; Sudha Natrajan is CEO
Lintas Initiative Media is a full service media and digital offer. Natrajan is also appointed to the board of Lintas Initiative Outdoor
Cheil brings Samsung Galaxy Note out of home
The high decibel high impact campaign with an extensive mix of out of home media vehicles was executed across eight cities
Maxus parts ways with Parle; biz moves to TME–MPG combine
Maxus India has ended its relation with Parle Products. Parle has now consolidated its Rs 50 crore media mandate with TME & MPG combine
Fastrack’s online activity creates buzz for new watches
While creativity and technology will continue to be the focus areas for Brand Fastrack, 2012 will also see more emphasis on the mobile space
Prasoon Joshi to judge Andy, D&AD, New York Festival
Already juggling multiple roles, Prasoon Joshi is also much in demand as Jury member for global ad festivals - D&AD, Andy, New York Festival, AdFest
2011 – when HD came to the rescue
For Kaushik Roy, Reliance Industries Ltd, 2011 was a year of excess in advertising on all platforms, but thanks to HD, he is a wiser man
Social media firming its place in the marketing mix
Sony Playstation’s Atindriya Bose weighs the challenges of social media marketing routes and growing relevance of a retailing experience
Sandeep Bamzai takes over as Editor, Mail Today
Sandeep Bamzai replaces Bharat Bhushan, who had quit as Editor of Mail Today in December 2011
Mudra Max appoints N P Sathyamurthy as Head of Media
To further realign its ops, Mudra Max has appointed N P Sathyamurthy as Prez & Head for its media offer. Pratap Bose has confirmed the development
<b>Arvind Wable</b>, , Draftfcb Ulka
<p align=justify><b>Arvind Wable:</b> The issue is that people see digital as a completely virtual world to connect with the consumer. I think the efficacy of the medium will become more visible and more meaningful if we connect digital with real, that is, connect digital with activation. We are trying to do exactly that through Aquila Experience and it has got tremendous traction from our clients. Aquila’s addition to strategic capability of Draftfcb Ulka is a force multiplier.</p>