Advertisers are banking heavily on the data-enabled mobile and tablet market, reflected in the launch of new apps. But is this optimism well placed?
Wire and Wireless (India) Ltd has reported Q3 revenues of Rs 871.7 mn. The MSO has also firmed up its pan-India presence through strategic expansions
Zee Entertainment Enterprises Ltd has reported Q3 consolidated revenues of Rs 7,548 million, while ad revenues were down 10% y-o-y at Rs 3,955 million
HDFC Life has embarked on an aggressive digital promotional drive, followed by TV, print & OOH, for its online term insurance plan, Click2Protect
Metal Communications created a campaign spanning outdoor, print and digital to create hype around ‘Ra.One’ world TV premiere on Star Gold on Jan 21
Stephen White, Chairman, EMM India, expects media audit in India to grow to 25% of all advertising from the current 5%, if it has the right environment
Brand Harvest has developed the identity and positioning for Rajiv Gandhi Jeevandayee Arogya Yojana, an initiative of the Maharashtra Government
Saurabh Parmar, ex-Digital Head of Ogilvy Delhi, launches Brandlogist Communications, a brand consultancy with its DNA in the digital medium
HT Media Ltd reported an 11 per cent increase in ad revenue of print segment to Rs 4,073 million in Q3 FY12, while circulation revenue rose 7 per cent
A weekly magazine, ‘Itwaar’, is slated for launch in two weeks’ time. ‘Shukrwar’ and ‘Bindya’ are the other magazines from the Kalindi Media Group
Leo Burnett’s activity to promote the habit of reading books, undertaken for Strand Book Stall’s book sale, has got people talking to books
What’s-On-India has launched a new business vertical, Television Street Maps, to monitor changes in TV channel availability across C&S households
WATBlog bring to you WAT Awards 2012, which recognize and felicitate agencies and professionals in the digital media space
TR Ramachandran of G Files has been elected as President of the Press Club of India. Arun Kesari of Univarta has been elected the Vice President