Suzuki Motorcycles has entrusted the creative duties of its new motorcycle brand to RK Swamy BBDO after presentations amongst its empanelled agencies
India’s only spa and wellness awards, asiaSpa India Awards is slated to be held on 16th April 2012 at The Claridges, Surajkund, New Delhi
Cricbuzz.com has extended its ties with Opera Software until 2013, owing to the huge traffic received from Opera Mini users in India
Dainikbhaskar.com, one of the largest Hindi websites, announced the launch of its Jaipur local page
UTV Bindass tied up with Tata Nano for its Valentine’s Day activation in Mumbai and Delhi. Social media and on-ground initiatives created the buzz
Prabhat Khabar has launched ‘Panchayatnama’, a fortnightly tabloid targeted at the rural population that will carry news related to the Panchayat raj
Dainik Bhaskar has revived its ‘Zidd Karo Duniya Badlo’ campaign and is targeting mostly print & TV media. Dhoni will not be featuring in this campaign
In this role, Anupriya Acharya will lead Team Unilever overseeing India, Pakistan, Bangladesh and Sri Lanka at Mindshare Fulcrum
Raj TV Network charts out growth path; they will relaunch two Telugu channels as well as launch a Kannada news channel shortly
Joydeep Raha has been roped in to head Carat Media’s new South operations based in Bangalore
As Marico announced its decision to acquire Paras Personal Care from Reckitt Benckiser, conversations on a possible shift of ad duties have also begun
Joydeep Raha has been roped in to head Carat Media’s new South operations based in Bangalore
Public relations evangelist in India and MD, Ketchum Sampark, NS Rajan, has been inducted in the Hall of Fame by Public Relations Council of India
Global management consulting firm Hay Group has appointed 20:20 MSL to drive reputation and awareness in key growth markets
From common man’s ‘Desh ka namak’ to flavoured salt, Tata Salt takes a leap in the culinary scale. Leo Burnett brings out the taste factor in new TVCs
BBC Worldwide today announced the appointment of Rohit Gopakumar as Vice President, South Asia for BBC Advertising
Red Digital will build and execute social media strategies that will help PepsiCo’s Mirinda reach out to the audience on social media platforms
We are and will be the player who is ‘away from the herd’ in each city. But each city will have a formula of its own for success… In every market we will be distanced from the herd and will allow the ‘highest associative value’ to client brands. This makes us India’s most differentiated network and the only one that allows profiling of audiences.