Date-wise News
Punjab National Bank has called a pitch for empanelment of ad agencies. Last date for sending applications is March 9. Account size is upwards of Rs 15 cr
Deepika Bhardwaj Mar 6, 2012 4:41 PM
There are mixed reactions to the e-auctions announced for FM Phase III. While some feel it will kill programming options, others are more optimistic
Priyanka Nair Mar 6, 2012 1:10 PM
Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates three times on account of “improved performance over the last few months”
exchange4media Staff Mar 6, 2012 8:57 AM
Seven of the top 10 publications have seen growth as per IRS 2011 Q4 results. TOI is the only English daily in the top 10 list. The paper has seen growth in AIR
exchange4media Staff Mar 6, 2012 8:56 AM
The win comes on the back of a multi-agency pitch. Yatra.com is looking at an approximate marketing budget of Rs 30 crore for the year
exchange4media Staff Mar 6, 2012 8:55 AM
Six of the top 10 dailies saw growth in IRS 2011 Q4. Dainik Bhaskar lost 274,000 readers during the quarter, while Patrika grew the fastest at 24.9 per cent
Shanta Saikia Mar 6, 2012 8:50 AM
Gail Heimann has been appointed PR Jury President, while Gideon Amichay will be Direct Jury President. Nick Worthington will lead Promo & Activation Jury
exchange4media Staff Mar 6, 2012 8:39 AM
Marketers need to look beyond price-led innovation and ATL activities while marketing to rural customers, and create value for them, say industry experts
Abid Hasan Mar 6, 2012 8:30 AM
Industry’s leading names – Sam Balsara, Colvyn Harris, Arvind Sharma, Shashi Sinha, Pradeep Guha – took on the daunting task of shortlisting 50 trail-blazing women professionals
Priyanka Mehra Mar 6, 2012 7:53 AM
ASCI’s Consumer Complaints Council upheld complaints against 17 out of 31 ads during November and December 2011
exchange4media Staff Mar 6, 2012 7:48 AM
Corporates in India need to safeguard the future of the country & their businesses through environmental & social investment, writes Puja Marwaha, CEO, CRY
Puja Marwaha Mar 6, 2012 7:46 AM
Hyundai Motor has elevated Bo Shin Seo as Managing Director. He takes over from Han Woo Park, who returns to Korea as Chief Financial Officer of Kia Motors
exchange4media Staff Mar 6, 2012 7:46 AM
Among language dailies, Marathi papers Lokmat & Daily Sakal saw good growth as per IRS 2011 Q4 results. Eenadu lost the most number of readers
Shanta Saikia Mar 6, 2012 7:42 AM
Magazines continue to see decline in AIR in IRS 2011 Q4 as well. English magazines fare better with all except one among top 10 seeing growth
Shanta Saikia Mar 6, 2012 7:42 AM
Brands are ideas that exist in minds. The role of advertising is to plant that idea, which then needs to be converted into sales, say experts
Shree Lahiri Mar 6, 2012 7:38 AM
What really makes a brand meaningful and connected is personal wellbeing and collective wellbeing, feels Vishnu Mohan, CEO, Asia Pacific, Havas Media
Abid Hasan Mar 6, 2012 7:37 AM
IRS 2011 Q4 results have brought much cheer to the English dailies’ camp with seven dailies seeing growth. Mumbai Mirror has overtaken ET in terms of AIR
Shanta Saikia Mar 6, 2012 7:36 AM
Nimbus Sport and Micromax have entered into an agreement and the event will be now called Micromax Asia Cup 2012
exchange4media Staff Mar 6, 2012 5:09 AM
Percept Activ, the strategic business unit of Percept Media, executed an on-ground activation of Vanitha Awards for the eighth consecutive year
exchange4media Staff Mar 6, 2012 5:07 AM
CapitalVia Global Research Ltd, an investment advisory company, has appointed Good Relations India to handle their PR and communication mandate
exchange4media Staff Mar 6, 2012 5:06 AM
‘i-am’ associates is all set to roll out its services in India in a partnership with Percept. The first division will be based in Mumbai
Priyanka Nair Mar 6, 2012 4:36 AM
Havas Media has won the media mandate for the global business of Air France following a competitive pitch with VivaKi in the second half of 2011
exchange4media Staff Mar 6, 2012 4:33 AM
