By creating a dance event that became great content for people to pass on, MediaCom helped T-Mobile successfully realize its “Life’s for sharing” motto.
Can the impact of PR campaigns be measured through data? Yes, say experts as they list various tools and techniques available to PR practitioners today
Curry Nation has been awarded the advertising duties for Borosil's new product range; Borosil brand plans to invest Rs 6 to 7 crore in marketing this year
Curry Nation has been awarded the advertising duties for Borosil's new product range; Borosil brand plans to invest Rs 6 to 7 crore in marketing this year
Airtel Money, in addition to its recently launched series of TVCs, has chalked out its digital strategy to reach out to technology savvy consumers
Canon sets aside marketing budget of Rs 150 cr and plans to focus on building a young consumer base; it has allocated Rs 100 cr for ATL and Rs 50 cr for BTL and Digital
Watch excellence award winners Prema Sagar, Meenu Handa and Atul Ahluwalia along with other winners share their experiences of winning at IPRCCA 2012
“The common belief that the outdoor professional is different from his ‘mainline’ media counterpart is a myth at best,” says Rajul Kulshreshtha, MD, Kinetic
“Introducing Fiery Grilled is another milestone on the journey to providing new flavours and formats to our consumers. Taking inspiration from the Indian consumers’ love for spicy and flavourful food, this product is spicy, juicy and truly irresistible.”