Madison World has appointed Gautam Kiyawat as Group CEO, Madison Media. Kiyawat comes from Research in Motion and will join Madison on May 1, 2012
Madison World has appointed Gautam Kiyawat as Group CEO, Madison Media. Kiyawat comes from Research in Motion and will join Madison on May 1, 2012
The MEC IPL TV Rating Prediction study suggests that the average viewership for season 5 would be 3.8. Mumbai Indians is predicted to be the most favourite to win the series
Stark Communication bagged the Agency of the Year Award second time in a row; TCC Chennai came second while Malayala Manorama won the Advertiser of the Year Award
Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency
Taking the brand proposition ahead, Kurkure’s new ad campaign banks on the idea that ‘unconventional is exciting in the bold new world’
DNA held the fifth season of what is popularly known as ‘DNA T20’ amongst top media agencies in Delhi on March 31, 2012
Zee News has decided to cut down its inventory by 30 per cent. At the same time, it has decided to raise advertisement rates by 40 per cent
After coming up with a series of OOH initiatives for Tata Housing’s various properties, DDB Mudra Max has again helped the brand create buzz in Mumbai and Thane
Amar Ujala Publications & Chandigarh police, under the aegis of UT Administration, have undertaken a community-connect initiative to support social causes
Generation Einstein, a book on marketing case studies of Indian brands, has been written by Jereon Boschma and co-authored by UTV Bindass; the book to help brand managers
India Today Group launches new magazine, Women’s Health, today in New Delhi. It is a sister product of Men’s Health and is published by US-based Rodale
Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency
STAR has won the broadcast and digital rights of Indian cricket matches, under the aegis of the BCCI, for a period of 2012-2018 at Rs 3851 crore for 96 matches
Harping on the reality of parents aspiring to send kids to English-medium schools, this trend will continue with the next generation too, states veteran journalist Rahul Dev