Date-wise News

Tata Docomo’s new ads take a dig at other telecom operators

Tata Docomo’s new ads take a dig at other telecom operators?blur=25

The strategy was to bring out just how arbitrarily and unfairly other telecom providers treat customers, shared KS Chakravarthy, NCD, Draft FCB Ulka

Shree Lahiri Apr 12, 2012 2:03 PM

IPL 5: Season scores lowest opening in tourney history

IPL 5: Season scores lowest opening in tourney history?blur=25

The average rating of 3.76 TVR for the first six IPL matches is lower than all previous seasons

Noor Fathima Warsia Apr 12, 2012 12:04 PM

HT realigns marketing roles

HT realigns marketing roles?blur=25

Diptakirti Chaudhuri moves on to become the Head – Strategy & New Businesses, Digital Business; Parveen Gupta is the new Head – Marketing of HT Delhi

exchange4media Staff Apr 12, 2012 11:09 AM

UTV Bindass refreshes its brand identity

UTV Bindass refreshes its brand identity?blur=25

UTV Bindass, an Indian youth entertainment brand, is all set to undergo a mega transformation. Taproot India is the force behind the new brand campaign

Priyanka Nair Apr 12, 2012 10:06 AM

UTV Bindass refreshes its brand identity

UTV Bindass refreshes its brand identity?blur=25

UTV Bindass, an Indian youth entertainment brand, is all set to undergo a mega transformation. Taproot India is the force behind the new brand campaign

Priyanka Nair Apr 12, 2012 10:06 AM

BCCL elevates Arunabh Das Sharma to President

BCCL elevates Arunabh Das Sharma to President?blur=25

With this elevation, Arunabh Das Sharma also joins the Bennett, Coleman & Co Ltd (BCCL) board

Noor Fathima Warsia Apr 12, 2012 10:01 AM

IPL’s innovative outdoor strategy

IPL’s innovative outdoor strategy?blur=25

A unique OOH campaign for IPL was initiated in 78 markets; it was executed by MOMS Outdoor Media, the outdoor business of Madison

exchange4media Staff Apr 12, 2012 9:49 AM

Mannapuram Finance consolidates media with Maxus

Mannapuram Finance consolidates media with Maxus?blur=25

Maxus was awarded TV and other media, except print, in 2010. Effective June 2012, print too would be in Maxus’ kitty

exchange4media Staff Apr 12, 2012 9:20 AM

Guest Article: Romancing the outdoors

Guest Article: Romancing the outdoors?blur=25

OOH can transform in shape & size to suit needs, can be just advertising or have content too or can be negligibly small to huge, says Hemanth Shah

Hemanth Shah Apr 12, 2012 9:00 AM

Pradeep Gairola joins meritnation.com as COO

Pradeep Gairola joins meritnation.com as COO?blur=25

Pradeep Gairola has joined meritnation.com as COO post his stint with timesofindia.com; Info Edge (Naukri) has invested Rs 30 cr in the company

exchange4media Staff Apr 12, 2012 8:59 AM

DY Works appoints Ashita Sarin as Senior GM - Marketing

DY Works appoints Ashita Sarin as Senior GM - Marketing?blur=25

Based in Mumbai, Sarin will work closely with the client servicing and creative teams to manage key clients in India, Singapore, Africa & the Middle East

exchange4media Staff Apr 12, 2012 8:19 AM

Aatanu Chakraborty launches Kettle Communications

Aatanu Chakraborty launches Kettle Communications?blur=25

Based in Delhi, the integrated marketing communication consultancy will offer services such as advertising, branding, digital communication, among others

exchange4media Staff Apr 12, 2012 8:18 AM