TRAI announces tariff for digital cable TV
TRAI issues tariff order and interconnection regulations for digital addressable cable TV systems
Date-wise News
Nivea Fresh Active leaves people with a yawn
The Nivea Fresh Active TVC starts interestingly and demonstrates potential but falls flat as it progresses, say industry experts
Chingles awards media biz to Lintas Initiative Media
DS Group appoints Lintas Initiative Media as media AoR for Chingles after a multi-agency pitch; multi-media campaign to begin mid-May
When a Hero rises and Goliath falls
Communication is the key in everything that brands do – whether it is the formation of Hero MotoCorp or a David Vs Goliath showdown in Citibank’s case
Creativity, awards and advertising
Awards are a fantastic platform where a debutante can compete with a pro and beat him, says Amit Sharma, Director, Chrome Pictures
Creativity, awards and advertising
Awards are a fantastic platform where a debutante can compete with a pro and beat him, says Amit Sharma, Director, Chrome Pictures
Mindshare’s augmented reality magic for Lay’s
The agency’s Dialect and Digital teams used AR to give life to Lay’s new proposition of ‘Pal Banaye Magical’
Idea lights up highways in MP & Chhattisgarh
Idea Cellular’s awareness campaign involves installing Idea branded light reflectors on tractors plying in MP and Chhattisgarh to reduce road mishaps
STAR extends ‘Ok’ branding to Hindi movies
STAR India is set to launch a second Hindi movie channel, Movies Ok, on May 6. Like Hindi GEC Life Ok, this channel too does not sport STAR branding
IBF to discuss TRAI’s carriage fee notification at board meet today
While the NBA has already protested against TRAI’s notification saying it has “legalised carriage fees”, the IBF will deliberate further on the subject today
Amar Ujala celebrates World Earth Day as part of its CSR
Amar Ujala planted trees on World Earth Day. Additionally, a signature campaign wherein people pledged to save earth was carried out
<b>Sanjay Prabhu</b>, Managing Director, Radio Indigo
The one sole milestone that had every radio station - big small, single station, pan India presence station - alike smiling was the realization that the Indian government had finally given a nod to the clearance of the much-delayed FM radio expansion Phase III. We’re finally in the race to reach international broadcasting standards as the FDI allows international players to enter the Indian markets. However, as an industry, we were expecting more than 26 per cent.
Pravin Kulkarni, General Manager, Parle Products
The positioning for a product is decided keeping in mind a number of factors, including strength of the brand