First sweeps was released in October 2011; comparison shows interesting growth and changes in radio consumption for advertisers
Satyamev Jayate’s second episode could not keep the social buzz going as F1, English Premier League, Mother’s Day & Parliament’s 60 year completion kept people busy
On Mother’s Day, HUL and NBT joined forces to roll out a ‘talking ad’ for hair-care brand Clinic Plus
Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group shares some off-the-cuff thoughts through his weekly column Vivid
The Commerce Secretary, who has been appointed for a three-year term at TRAI, replaces J S Sarma
The Commerce Secretary, who has been appointed for a three-year term at TRAI, replaces J S Sarma
Guha will lead the company’s marketing services business in India and will report to Global Marketing Services Lead Bob Van Beber
Guha will lead the company’s marketing services business in India and will report to Global Marketing Services Lead Bob Van Beber
Children are hubs of information; they recognise, form opinions on brands and tend to skew towards products, says Ambika Sharma
The print run of the comic is one lakh and will be reprinted depending upon the demand
Every TVC ends with ‘Sach he toh kehte hain, har idol ke peeche hote hain najane kitne idol’. The attempt is to attract youth & families
The alliance will see Radio City exclusively showcasing the music launch of films under the Viacom18 Motion Pictures banner
"Shopper marketing is about being with the consumer right from the time he enters a store and not just being present at the point of sale. This requires understanding consumers and reaching out to them in a local and relevant manner. Shopper marketing has been in existence since the time ‘kirana’ stores came up, but there was no science attached to it then. With the arrival of mall culture and modern retail, the number of contextual touch-points with the consumer have increased, which has in turn increased the scope of work in this space."
With broadband penetration crossing a hundred million, there are early adopters of the online travel category