Chaudhry joins as CEO. He moves from Reliance Industries, where he was Group President – Corp Comm. He is replacing Veena Gidwani at Madison PR
The Innovation Zone is planned to launch in Rubus Labs in Kerala-based Startup Village; it will give young tech experts access to RIM’s mobile technology
Industry leaders believe that auto manufacturers are likely to up advertising to ensure sustained demand and increased sales
Marketers need to maintain a balance between education and fun when it comes to products for kids
Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences
Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences
The revised ad rates of TV channels though will be effective from June 1, 2012. For FM radio channels, existing rates will continue for the time being
Vehrnon Ibrahim, National Programming Head of Oye FM has quit after spending more than two years with the company
Prabhatam Group is set to further consolidate its base in North India with the launch of its regional news channel in Jammu and Kashmir
JWT India’s Fresh Home Delivery campaign, done for TOI’s Kerala launch, is a finalist at the One Show Entertainment Awards
In comparison to 72 million page views in 2011, 113 million page views were generated during this year’s season
Nair will be responsible for Network Development for India TV and upcoming group channels in domestic and international markets; he will be reporting to MD & CEO, Ritu Dhawan
College students are a tough crowd for marketers as they ignore traditional media. They do, however, listen to one another, says Ambika Sharma of Pulp Strategy
DAVP has called nine agencies in the capital for new ‘Bharat Nirman’ campaign. Size of the account is approximately Rs 40-50 cr
We can’t be too focussed on people’s expectations. It is great they have it but we need to see things with our final objective in view - what are our strengths and shortcomings, where we want to be and how we will get there. I would like to just go about doing my work and do it in the best way possible. Things like awards are an outcome of the work you produce. This is a very competitive place but I am not worried about that. I want a mindset of beating what we did yesterday. Our competition is our immediate past.