Why humour works?
A closer look at why Indian creative professionals need to increasingly employ humour as an ad tool
Date-wise News
Guest Column: A social getaway
The hospitality industry has realised the true potential of social media. Windchimes highlights some award-winning campaigns of recent times
Amar Ujala MQ 2012: Team TCS wins Bangalore round
The TCS duo comprising Sreekanth G and Jayakanthan R won the Bangalore regionals with a total score of 55 points
Tamilnad Mercantile Bank appoints Mindshare
Mindshare will conceptualise, design and manage Tamilnad Mercantile Bank’s presence through print, radio, TV, outdoor & online medium
News Corp to pursue separation of businesses
Separation of entertainment and publishing business to enhance strategic alignment and increase operational flexibility
AliveNow to handle social media for Forum Mall
AliveNow will carry out digital marketing activities for both, Forum Mall, Koramangala and Forum Value Mall, Whitefield
Scarecrow bags Emami Healthy & Tasty edible oil biz
Scarecrow Communications has bagged creative duties for Emami Healthy & Tasty edible oil. DDB Mudra is the incumbent on the account
Aegis Media expands in Chennai; launches new units
After Vizeum’s success, Aegis Media launches Carat Media in Chennai and further strengthens Posterscope Group and Carat Fresh
Dabangg Bihar is fast catching up with growth markets
Resilient in the face of challenges, emerging markets of India today have become a force marketers cannot afford to ignore
Nickelodeon & VH1 engage TG for brand connect
The channels are undertaking extensive digital initiatives and on-ground activities such as mall events, summer camps, music concerts, etc.
<b>Gullu Sen</b>, Managing Partner, From Here On
The advertising business is starved of creative talent. The younger generation, fresh out of B-Schools, wants to actualise fast. One should come to advertising to accept it as an intellectual challenge and not for money. I would say, ‘Come to advertising if you have the talent’.