Date-wise News
The development comes in the wake of a multiagency pitch. The account size for the pharma major is pegged at Rs 20 crore
Noor Fathima Warsia Jul 11, 2012 10:17 PM
Magazines may not have similar reach as TV but it brings higher involvement in comparison to any other media, say experts
Synjini Nandi Jul 11, 2012 9:31 PM
50 comics will go live on Tata Sky this week; 120 by September. Mogae is in talks with other DTH operators too for Talking Comics
exchange4media Staff Jul 11, 2012 9:02 PM
The development comes in the wake of a multiagency pitch. The account size for the pharma major is pegged at Rs 20 crore
Noor Fathima Warsia Jul 11, 2012 8:18 PM
Stepping up its activities to build a greener economy, Woodland has tied up with LinkedIn and eBay to get more people involved
Shree Lahiri Jul 11, 2012 8:07 PM
The Daimler India Commercial Vehicles multi-agency pitch went on for eight months and had two rounds of presentations before five agencies were shortlisted
exchange4media Staff Jul 11, 2012 8:04 PM
WWM CEO & Prez-AIM speaks on magazines’ unique strengths in a cluttered media scenario
Priyanka Nair & Synjini Nandi Jul 11, 2012 7:20 PM
Quantitative analysis should be considered an important aspect to attract media planners & advertisers, says Lodestar UM’s Shashi Sinha
Synjini Nandi Jul 11, 2012 7:17 PM
The contest is part of Dainik Bhaskar’s smart reader engagements that seek to develop reading habits among the young and boost future readership
exchange4media Staff Jul 11, 2012 7:12 PM
Awards will be given in six categories on the occasion of National Press Day every year. Last date for sending nominations is August 16, 2012
Abid Hasan Jul 11, 2012 6:51 PM
Prior to this he was working with NDTV India as Consulting Editor. He was the first person to be recruited by NDTV to manage the Hindi division
exchange4media Staff Jul 11, 2012 6:51 PM
Raymond’s Mrinmoy Mukherjee leverages on the power of subscriber base and how its proper use could benefit magazines and brands in future
Synjini Nandi Jul 11, 2012 6:49 PM
The maiden TV commercial is part of an elaborate multimedia campaign that will also be extended to other city editions, including Delhi and Kolkata
Shachi Tapiawala Jul 11, 2012 6:32 PM
The fashion e-store brand will be handled from Carat’s Bangalore office
exchange4media Staff Jul 11, 2012 3:23 AM
Nima DT Namchu has been appointed as Executive Creative Director. He joins from Contract Advertising, where he was Senior VP and ECD
exchange4media Staff Jul 11, 2012 2:24 AM
