...Say IBM’s Vasantha Kumar, Tommy Hilfiger’s Shailesh Chaturvedi, Carat’s Kartik Iyer, MPG’s Mohit Joshi and Lowe’s G V Krishnan
With youngsters taking to ‘scanning’ rather than reading content, Carat’s Kartik Iyer stresses on looking at every medium as an integrated whole
A brand needs to be impactful and creative if it wants to be noticeable in the marketplace, says the India South Asia Brand and Communications Leader of IBM
But all depends on Dentsu’s commitment to the relation, as way forward demands clarity & some tough calls
One can be crisp, sharp and innovative when delivering a message through the magazine medium, says the Executive Director of Lowe Lintas and Partners
The 3Ts – Talk, Think and Trust are integral to brand building. This is true even for magazines, says the Managing Director of MPG India
Olx, with creative agency Saatchi & Saatchi, has expanded the idea of ‘everything sells for a price at Olx’ in a new campaign using radio and OOH
Olx, with creative agency Saatchi & Saatchi, has expanded the idea of ‘everything sells for a price at Olx’ in a new campaign using radio and OOH
KKLD* will redesign the international web presence and manage all social media activities of the luxury watch brand
Latkar will lead all aspects of marketing for InMobi, aligning the marketing strategy and brand positioning to embrace a new hyper-growth phase
Complaints against ads by Brooke Bond Red Label Natural Care Tea, Tata Sky, Lokmat, Glenmorangie and Nikon have been upheld by ASCI
As per a study, 31% of the outdoor ad space in Mumbai is dominated by media & entertainment, 20% by telecom, 10% by BFSI and 7% by auto
Dentsu said it had agreed to pay 240 pence for each Aegis share, a 48% premium to the closing price on Wednesday, sending shares in the target group up 45% to 235 pence
After a multi-agency pitch that saw participation from 22 agencies, Grey has won the creative duties for Muthoot Group
Donald Kummerfeld, Former President and CEO of International Federation of Periodical Press (FIPP) passed away on July 12, 2012
Vishnoi joins at a time when National Duniya is gearing to launch new editions. He will look after the entire operations of the Hindi daily
Soon after clinching the Koovs media win, Carat has added Extramarks media biz to its client portfolio. The agency’s Delhi office will manage the business. McCann Delhi is the creative agency
Sharma to head solutioning and integration at Mogae Media
The budget will largely be spent on out of home and on-ground events. The car brand will not take the television route as of now
When one advertises in a medium that is trustworthy, the opportunities for the brand to stay relevant also increase, says the MD & CEO of Tommy Hilfiger Apparels India
We don’t want to be a television news channel which gives news of its own interest and delivers news of what others are doing it. Fresh news in a neutral form and delivering it in an unbiased way is in itself a niche way. We try to look at every aspect of the news and get into the minds of the people.