Holding cos high on digital acquisitions again
Hungama, Indigo, Resultrix, AKQA are just a few examples indicating that acquisitions are leading global digital strategies once again
Date-wise News
GECs up weekend line-up with new shows
‘Satyamev Jayate’ has brought weekend programming back in the limelight with many channels boosting their line-ups to cash in on the opportunity
Tata Vista advocates car status upgrade via OOH campaign
The initiative attempts to influence consumers to graduate to a sedan class; key car sale markets are targeted
Triton designs brand campaign for BloombergUTV
The objective was to launch the channel as an organic extension of Bloomberg & differentiate BloombergUTV India from competition
Kishore Karumbaiah joins Orchard Advertising
As Creative Director, Karumbaiah will partner Sagar Prajapati in leading the creative function of the agency in Bangalore
Moe’s Art adds three new clients to its kitty
The agency has been signed on by Reliance Entertainment Digital, Infiniti Mall and upcoming Hollywood film ‘Expendables 2’
Sachin Talwalkar joins Commonwealth as ECD
His last stint was with Contract Delhi as Creative Director and Vice President
Learn from trends in int'l markets: Nandan Nilekani
Indians are going from being static to being mobile, with various changes taking place in demographics, technology, etc., says Nandan Nilekani
Digitas appoints Nirmal Dayani as COO
Dayani will report to Kanika Mathur, President, Digitas India
LG earmarks Rs 5 cr for 20-20 Win Win contest
LG India kickstarts its latest cricket promotion with the 20-20 Win Win contest. This campaign aims to create a strong proposition for LG Brand shops
Publicis Groupe acquires Resultrix
Resultrix, a digital marketing agency, will operate as a unit within Performics, under the name ‘Resultrix, a Performics Company’
EMVIES 2012 announces the ‘Band Baja Award’
The Band Baja Awards will showcase the best of musical talent amongst media agencies and media companies
Tetra Pak becomes part of ‘Support My School’ campaign
The campaign addresses the rising concern of lack of basic provisions in rural and semi-urban schools across 10 states and 14 clusters in India
Newspapers need to innovate more: Ravi Dhariwal
TOI’s Ravi Dhariwal calls for newspapers to provide a set of values to advertisers through innovation or by combining resources for better digital offerings
Karbonn replaces Nokia in Champions League Twenty20
Karbonn Mobiles has signed up as the title sponsor; the league to be named Karbonn Champions League Twenty20
MTV does ‘surround sound’ marketing for new show
MTV undertakes a differentiated communication initiative to promote its new show, Vodafone ‘MTV Rush’
Maxus bags Wipro Consumer Care & Lighting; Lodestar UM retains Santoor
Prior to this, the business was divided between ZenithOptimedia, DDB Mudra Max and Lodestar UM. The account size is said to be in the region of Rs 150-180 cr
ESS, ESPN Intl announce cricket deal for Latin America
ESPN STAR Sports and ESPN International have entered into a cricket distribution pact for Latin America to carry top ICC events & Champions League Twenty20 through 2015
Ankur Kalra elected Vice-President for EEMA, North region
Ankur Kalra, who was General Secretary of the National Executive, EEMA, has been elected Vice-President for the North region. The election was conducted on August 4, 2012
Red FM partners with Chevrolet GIMA Awards 2012
An initiative of Wizcraft GIMA Awards is an annual celebration of Indian music transcending genres, giving the music industry a unified platform to celebrate its talent