`Date-wise News`

Retail push, youth TG focus, and looking at the tier II & tier III mkts are cornerstones of the rebranding strategy

While the one-hour primetime show begins & ends with commercial messages, it does not have ads in the course of the show

The out of home initiative, executed by Kinetic Worldwide, will be active for a fortnight

The win comes on the back of a multi-agency pitch. The media spend on Tradus is estimated to be over Rs 10 crore

Atul Phadnis of What’s-On-India reports on the happenings at IBC 2012, a TV technology conference cum exhibition, live from Amsterdam

Speakers include Mindshare’s Ashutosh Srivastava, Vodafone’s Jonathan Bill, TMS’ Jonathan Ellis, Nielsen’s Piyush Mathur amongst others

Pinterest, the latest social media tool, has caught the fancy of marketers. It is increasingly becoming a part of the overall marketing mix

Rights issues are announced for Network18 & TV18. Objective is to pay off debt & complete ETV deal. Founder & MD Raghav Bahl elaborates