The film capitalises on the growing debit card market in India, e-commerce and the contribution of tier 2 and tier 3 cities towards the growth of companies such as Visa
From on-ground activations to social media engagements, Pix is leaving no stone unturned to promote the television premiere of the movie
“At this stage, our priority is to ensure that we put in all the industry might behind digitisation,” says IBF President Uday Shankar
Ranbir Kapoor starred in three Zee TV fiction shows – Hitler Didi, Phir Subah Hogi & Punar Vivaah – to promote Barfi
“India is now ready to innovate and harness the power of new media,” says the Co-Founder and CEO of BrandAppZ
RJ Malishka takes on the establishment in her own witty style & focusses on real situations without malice, says PM Balakrishna of Allied Media
DeOleo, makers of Figaro and other brands, has roped in Vizeum India to handle its media mandate
As per industry sources, Kulshreshtha is currently serving his notice period with the company
The Jt MD of Deccan Herald – Prajavani has been made President of The Indian Newspaper Society. He succeeds Ashish Bagga of India Today
Arvind Sharma, Chairman-India Sub Continent, Leo Burnett takes over from I Venkat, Director, Eenadu
Focus to also be on ad outstanding control, brand building of radio and setting up a full-time copyright board, decides radio industry body AROI
Resigns from ET Now as Senior Editor and Lead Anchor after a three-year stint
Shailesh Gupta, Director-Marketing, Jagran Prakashan was elected Chairman of ABC (Audit Bureau of Circulations) for the year 2012-2013; Syed Mahmood Ahmad, EVP – Marketing, ITC Ltd is Deputy Chairman
The programme has been re-named as ‘Bachelor of Trivia’ and has been given a whole new look with graphics and animation
Digitisation allows you to segment even more, because up until now, the critical mass that we needed as a channel was being denied to us because of analog distribution, where there was only space for 100-odd channels. With digitisation and space for 500-600 or as many channels as you want, you can finally have segmented channels which appeal to very small audience segments, but still those audience segments ascribe a very good value to that channel and are willing to pay money to acquire that channel and view it.