‘The X-Factor’ earmarks 80% of marketing budget for OOH & Digital
Big CBS has allocated Rs 4 cr to promote the show. The OOH and digital campaigns have been launched in six metros
Date-wise News
Tata Nano now a work of art
‘Nano: Art in Motion’, an on-ground initiative, saw artist Sangeeta Babani use the Tata Nano car as her canvas. The idea was executed by Lodestar UM
“Indian mobile users have matured to 2nd & 3rd devices”
Great monetisation opportunities have opened up for handset manufacturers, service providers and app developers, says Viral Oza of Nokia India
Billboard of the week: Sunsilk thick hair campaign
“Sunsilk’s ad had a nightclub effect and I liked the fact that the brand managed to make the bus shelter look stylish,” says Priti Nair of Curry Nation
BlackBerry initiates ‘action-packed’ radio campaign
Launched across 20,000 spots across the nation, the drive is aimed at encompassing a larger TG under the tag of ‘people in action’
ABP Majha celebrates Ganeshotsav with gusto
The Marathi news channel has embarked on its largest Ganeshotsav celebrations – ‘Bappa Majha’ – from September 19 to capture the fervour of the festival across Maharashtra
Maxus, Telibrahma lead shortlist for Smarties
Mobile Marketing Association announces finalists for first Smarties India Awards across 15 categories. Awards sponsored by IMImobile
Date for receiving comments on ad cap extended
TRAI has now given time till Sep 24 to stakeholders to send comments on the 10+2 ad cap regulation. The earlier date was Sep 11
Bet you didn’t know it’s a Murugappa Group Co.
The business conglomerate builds brand connect with its group companies in a nine-series campaign – titled ‘Bet We’ve Met’ – created by Interface