While the I&B Ministry puts the digitisation coverage at 89%, there are still some pockets of resistance where digitisation process is under the cloud
Shakeel Sayed has been roped in as General Manager - Media Services to bolster the agency’s buying and media services capabilities
The COO of Ten Sports talks about why he will remain a TV purist and abhor any movement to small devices
Based out of Mumbai, Wrider will lead DisneyUTV Digital’s Game Design team and will be responsible for developing new IPs
Industry experts find the India TVC a little confusing and say it needs a couple of views before the message comes across
The company has a comprehensive media strategy in place involving print, radio, social media & region-specific media vehicles
In what is being seen as one of the most hotly contested pitches, GoAir will begin its hunt for creative partner today
Storyboard Brand Communication, the second agency of Milestone Brandcom, will handle the account
One cannot create a successful campaign from day one, but can systematically work towards it, says the Founder & CEO of MindShift Interactive
Admitting that regulations may be divorced from business, TRAI Chairman Dr Rahul Khullar advises on how to prepare for the digital future
The idea of ‘Real life mein aisa hota hai kya’ is not very fresh, but the ads have catered to the basic brief, say experts
“Reach is of higher significance than viewership numbers,” says the Business Head of AXN Networks, India
“A tremendous opportunity lies with today’s connected eco-system,” feel industry experts
Sakhuja’s last assignment was with Publicis Capital as AVP, Client Servicing. She will be working closely with Everest Delhi COO Naveen Saraswat
As Associate VP – Investments, Vohra’s mandate includes heading buying for MPG Delhi with additional responsibility of Bangalore and Kolkata
The award was won for Cadbury Dairy Milk’s seven-year long ‘Kuch Meetha Ho Jaaye’ campaign. The campaign also won a special award for ‘Best Use of Insight’
Acquisition continues Disney’s strategic focus on creating and monetising the world’s best branded content, innovative technology and global growth