Metal has won the brand and tactical marketing communications mandate. The West Zone comprises four hospitals in Mulund, Vashi, Mahim & Kalyan
RJ Neelesh Misra narrates his stories in a manner that helps listeners visualise them, says Raj Deepak Das, ECD, BBDO
The PC maker’s mktg strategy for smartphones includes leveraging its 1000 retail touch-points & creating specific content for digital
P&G India partners with Yahoo and MediaCom to reach out to new-age women with online portal Style Factor
The Hindu’s latest TVC, created by O&M, is spot on, say industry experts
For hoteliers and other hospitality-related companies, this alliance will translate into a comprehensive digital marketing solution
The channel has allocated 40% of mktg spends for print, 15% each for radio & TV, followed by digital, BTL & OOH
Digitisation delays & carriage fees make channel economics challenging, says Mark Whitehead of BBC Worldwide Channels Asia
By licensing the rights to Bulldog Media, this is the first time P&G Entertainment has taken the property to a market outside US
FoxyMoron organised a ‘Supernatural Convention’ in India to promote Season 8 of the TV series. As part of this initiative, ‘The Great Saltgunners’ Tweet Tweet Up was arranged
B Saikumar, Group CEO, Network18, says the broadcast business has turned in a steady performance despite a challenging ad environment
Networkplay, Gruner+Jahr’s Indian entity, has acquired Seventynine. The mobile ad network will function as an independent business unit
The EPGP team from IIM Bangalore, comprising Suryanarayana Pemmaraju and Vinod Unnikrishnan, has been declared the winner of the contest
About 8% of the marketing budget in 2012 was spent on digital. We plan to increase it to 12% next year, says the Head of Mktg & PR, Volkswagen India
Films today have become boring and predictable, unlike those of the olden times. The art of storytelling is distorted. If in a 30-second commercial you can’t surprise people, can’t make them smile or sad, you might as well not do it. If you are only doing it for the money, then why do it?