With this show, the channel seeks to bring user generated content to life on television. The show premiered on November 19 in the 7 pm slot
The 8PM weekday time slot has always been challenging for Hindi GECs. Experimentation is the key, say experts
The I&B Minister feels that both regulatory framework and human ingenuity have not kept pace with technological innovations
The channel has used bus panels, hoardings, drapes at airports & gantries to push new show based on 26/11 Mumbai terror attack
The creative shop has named Raj Kamble as the Managing Partner for its India ops
"It is very important to look at digital as a way of life than a mere communication platform," says the Group Creative Director of Grey Digital
There is still a shortfall of 18 lakh set top boxes and MSOs state that the STB installation process will not be over before December 31, 2012
The cover design by DDB Mudra’s Mishra, featuring eight ‘cutting chais’, fits IMPACT’s 8th anniversary theme of ‘The Age of Personalisation’
“We have not appointed any M&A consultant in India or in any part of the world to ‘sell’ Madison,” says the Chairman & MD of Madison World
A vintage car was used to promote the apparel brand, whereas Oreo enticed consumers with customised games
The agency will handle the entire gambit of creative, media and digital duties for the brand
Goodwill of consumers cannot be taken for granted, caution industry gurus, as they share the mantras for successful reputation management
Meenakkshi Sen has come on board as Managing Partner for the Kolkata office
Star Gold recently introduced a new mobile advertising technology called ‘M-AdCall’ for the premier of the movie ‘Bol Bachchan’ on the channel
The account size of the business is in the vicinity of Rs 150 crore to Rs 180 crore
Companies will have to integrate social media within their internal structure and start interacting with consumers in a much more comprehensive way. That’s what we call Social CRM. Speed is of essence and so is transparency.