TAM CEO decodes DAS implications for mass & niche channels, media planners & advertisers, and for the observers of the Indian broadcast space per se
Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network
CEO Arijit Ray, Suresh Mohan Kumar, National Planning Head, and Ashwin Prathiban, Regional ECD (South) will drive this new initiative
“It requires a tailored approach when looking at tablets as potential space for digital mktg activity,” says Appsnack’s Jordi Duran i Batidor
The regulator suggests that broadcasters sign an agreement with cable operators to share the offer of channel packages and carriage fees
Community engagement and experiential marketing are the most preferred routes taken by Harley-Davidson to create awareness and connect
Of the 25 million+ downloads, iTunes comprised 17.3 million, whereas Android comprised 7.99 million
The account size is pegged in the vicinity of Rs 25 cr to Rs 27 cr. The corporate major had awarded its creative duties to Happy Creative
TAM’s DAS exercise shows growth for niche channel viewership and points out to many more opportunities for the industry
The way Swati connects with her listeners & manages the show is what makes her different, says Vikas Madhwar, Business Director, Lintas Media
As per the multi-year licensing deal, iStream will have access to IndiaCast’s bouquet of 20 channels for its streaming and video on demand services
The Ministry of Information and Broadcasting has sought the views of TRAI on measures to prevent monopolistic operations by MSOs and LCOs
The three-phased selection process ensures that the entire exercise is air-tight, with no room for any ambiguity
In the future, the communication industry will be shaped by technology, creativity and innovation. Understanding the consumer- technology interface is one of the core strengths of Dentsu in Japan. If we combine this understanding with the creativity and innovation of Taproot, we could create the agency of the future.