By adding on the Tata Sky skew to their base plans, brands can advertise across analogue & digital platforms, in addition to tapping into the Tata Sky DTH subscriber base
DigiCable’s Chief Strategy Officer feels that the challenges are immense in DAS Phase II since the coverage area is much larger than Phase I
Sririam keeps it simple and portrays things the way they are, says Vineet Gupta, Managing Director, 22Feet
The 360-degree movement encompasses online, on ground & media activities that include merchandise, knowledge expos & a feature film
Davies moves on after over a decade with CASBAA. He will be replaced by Christopher Slaughter, who currently leads the Executive team
Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends
ZEE Americas, in partnership with Ethnic Channels Group, will sell advertising inventory for Jaya TV, Jaya Max and Jaya Plus
Project Worldwide APAC’s Mike Amour and Rasheed Sait of GPJ India talk about the India growth story, growth strategy and plans for 2013
FM radio in India has been growing at an annual CAGR of 14% over the last three years & can expect further boost post Phase III rollout
The factual entertainment genre in India has grown by 29 per cent since History TV18’s debut, and the channel is the number one factual entertainment channel across some key metrics. India is an interesting market for factual. Some other territories have been reticent to push the boundaries of the genre, though when they do, viewers are very open to the change. That’s not the case in India; it’s an exciting, dynamic market at the forefront of new programming trends.