Quick five with Suvarna’s Anup Chandrasekharan
Suvarna’s Business Head talks about the success of ‘Kannadada Kotyadhipati’ and the channel’s differentiated content strategy
Date-wise News
Guest Column: Social leverages beauty industry
The beauty industry has realised the advantages of social and is using it to market and engage new customers, says Windchimes
Cartoon Network beefs up 2013 content line-up with new shows
The channel introduced a new series called ‘Gon’ on Jan 5 and will be premiering two movies – ‘Keedey - Pakda Pakdi’ and ‘My Name Is Raj – Attack of Demons’
Billboard of the week: Idea’s Honey Bunny campaign
“Honey Bunny’s media planning was great. Its OOH initiative plays a reminder medium to the campaign,” says Varun Jain of En Route Media
RBNL targets regional mkts with ‘Big Fame Star’
The network has allocated about 35% spends for on-ground initiatives, while 40%-45% has been earmarked for print and outdoor
Golden Mikes: Strand, Big, Leo Burnett, Vizeum win
A total of 65 metals were awarded at Golden Mikes 2012. Strand was ‘Client of the Year’, while Big FM bagged ‘Radio Broadcaster of the Year’
Marketing to kids: Unveiling the secret
Industry experts to share insights into kids’ world at a conclave organised by EduMedia on Jan 16, 2013
Santosh Padhi is Jury Prez @ADFEST
The Chief Creative Officer and Co-Founder of Taproot India is the Jury President of Design Lotus & Print Craft Lotus at the 2013 Lotus Awards
Hall of fame Golden Mikes winners in conversation
Tarun Katial of RBNL, KV Sridhar of Leo Burnett, S Yesudas of Vizeum and RJs from all 4 zones share their thoughts after winning the coveted metal
RK Swamy Media Group wins Fortis Hospitals
The win comes on the back of a multi-agency pitch. The agency’s Bangalore and Chennai teams will spearhead this partnership
<b>Rahul Johri</b>, Senior VP & GM - South Asia, Discovery Networks Asia-Pacific
It is still early days of digitisation in the metros, let it play out and shortly we will experience the changes. Both viewers and broadcasters will get the advantage. Viewers will get to choose what they want to watch and many more channels will be placed now. The fact of the matter is content is king and now with digitisation, you will get to see more and more mature content.