Date-wise News
Being the only tangible touch-points in a marketing mix, designing and packaging are critical in creating a brand experience
Saloni Surti Feb 7, 2013 10:23 PM
While some print players feel the reading space is not expanding, there are others who see a window of opportunity on the back of strong marketing
Abid Hasan Feb 7, 2013 8:16 PM
Brands such as ITC Classmate, Faber Castell, Staples, Post It are implementing social media strategies into branding & marketing effectively, says Windchimes
Windchimes Communications Feb 7, 2013 8:10 PM
The campaign strategically uses images of the star cast and Star Plus logo, says Mandeep Malhotra of DDBMudra Max
Priyanka Nair Feb 7, 2013 7:53 PM
While MIB says that Phase III auctions will now be materialised on priority basis, there are a number of concerns that haunt radio players
Saloni Surti Feb 7, 2013 7:51 PM
Trinetra Focus would be in charge of the entire digital campaign for the institute and its various initiatives, along with its media spends
exchange4media Staff Feb 7, 2013 7:47 PM
Trinetra Focus would be in charge of the entire digital campaign for the institute and its various initiatives, along with its media spends
exchange4media Staff Feb 7, 2013 7:47 PM
India is part of G14, which represents highest value markets for IPG. Hytner, previously Global CEO, Initiative will report into Matt Seiler
exchange4media Staff Feb 7, 2013 7:30 PM
A special advertising budget has been earmarked to promote Doordarshan and its programming through print and online media, besides outdoor
Vinod Behl Feb 7, 2013 7:16 PM
Soap operas are ever so popular because of the longevity factor, audience – character connect and RoI for a channel
Synjini Nandi Feb 7, 2013 7:15 PM
Crayons will execute all requirements on print advertising, events and online advertising for the Indian market with the exception of TV commercials
exchange4media Staff Feb 7, 2013 7:06 PM
Prior to this, Dhupar was Director of Finance & Operations. In her new role, she will determine the BBC’s commercial priorities for news across India
exchange4media Staff Feb 7, 2013 7:05 PM
The Arvind Kejriwal-led party is all set to go online to reach out to viewers with its news channel on YouTube
Abid Hasan Feb 7, 2013 7:02 PM
Channel launches three new shows – ‘Tomorrow’s Winners’, ‘Market Buzz’ and ‘Business Saturday’ to provide critical updates and insightful analysis
exchange4media Staff Feb 7, 2013 7:01 PM
Private FM industry is hardly a decade old as compared to that in the western countries. People have a lot of scope to experiment with the format, content, etc., and so far it has been readily accepted by the audience in terms of good infotainment. I would say that the radio industry is still highly dominated by Bollywood. Though there has been an increase in listener interactions, on-ground studio shifts, etc.
exchange4media Staff Feb 7, 2013 12:00 AM
