The two-day event brought together stalwarts of India’s events industry to share best practices & discuss the future trends for sustainable growth
Reducing inter-channel spacing from 800 KHz to 400 KHz would double the no. of radio channels but this demand is unlikely to be met, at least for now
The new branding 'It starts with you' aims to help men fulfil their everyday potential, with the Nivea Men range boosting their confidence
The new branding 'It starts with you' aims to help men fulfil their everyday potential, with the Nivea Men range boosting their confidence
Marketers need to check a few boxes before adopting tech – size of the user base, barriers, data it will create, etc., explains the Chief Digital Officer of GroupM Global
The win comes close on the heels of McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves wins
In his new role, Chacko will support management teams across functions. He has also been entrusted with the role of being the custodian of Brand Network18
The win comes on the back of a multi-agency pitch that saw the participation of several creative agencies from India
This was his second stint with RBNL, which lasted for seven months. He is currently an advisor to a number of start-ups, including Yowoto and Getstealdeal
The market research service provider has fortified its TV panel home security process by setting up a dedicated vigilance desk headed by a former cop
Mehta’s mandate includes introducing & establishing Razorfish in India, and putting together an A-team to run client operations
Marketers need to think of digital from various aspects such as business, experiences, technology, measurement and volatility, share industry experts
Patrick Ford named Regional Chairman; Matt Stafford to lead Greater China ops; Prema Sagar part of newly-created Senior Executive Leadership Team
The mandate includes integrated marketing approach for internal & external communication via ATL & BTL activities. The win comes post a multi-agency pitch
Chakravarty will be directly responsible for all creative output for Contract across all its verticals, including mainstream advtg, iContract, Designsutra & Core Consulting
The win comes on the back of a multi-agency pitch and close on the heels of Maxus bagging the Nestle Digital and Tata Tea accounts
Instead of following TRAI's 10+2 ad cap diktat, Hindi news channels will follow 18+3 ad duration from May 15, while for English news channels it will be 15+3
TAM has issued an advisory wherein it takes note of data being dredged to yield interpretations merely to force-fit into a pre-determined conclusion
The mandate includes integrated marketing approach for internal & external communication via ATL & BTL activities. The win comes post a multi-agency pitch