Date-wise News
Kazi will report into Prasant Kumar, Head of Trading and Tushar Vyas, Head of Digital for GroupM India. His last stint was with Yahoo
exchange4media Staff Aug 22, 2013 5:37 PM
BoxTV will feature NGC content for audiences in the Indian Sub-continent. The content will be available for free ad-supported viewing
exchange4media Staff Aug 22, 2013 2:02 PM
India.com, a ZEE Entertainment initiative, built a 70 ft replica of the Red Fort in New York City, wherein visitors could sign up for a new @india.com email ID
exchange4media Staff Aug 22, 2013 1:57 PM
Apollo Tyres will leverage the three-year partnership with ManU to raise awareness of its brand among potential customers and business partners
exchange4media Staff Aug 22, 2013 1:54 PM
The Knowledge Studio will complement the agency's PR offerings with thought leadership-led content & be a growth driver in the online & digital reputation space
exchange4media Staff Aug 22, 2013 1:51 PM
Warrier has over 20 years of experience in advertising. He was last leading the South India team at Initiative and was based in Bangalore
exchange4media Staff Aug 22, 2013 11:18 AM
Media planners and critics cite digitisation, better content and maha-episodes as reasons behind the channels gaining viewership in the last two weeks
Abhinav Trivedi Aug 22, 2013 9:09 AM
As per industry experts, on an average a national party spends approximately Rs 50 cr per year, while every fifth year this figure burgeons to around Rs 300-350 cr
Priyanka Nair Aug 22, 2013 8:54 AM
The rapid mushrooming of media institutes in the country has resulted in a serious shortage of faculty and quality education, say industry experts
Ankur Gaurav Aug 22, 2013 8:42 AM
The paper proposes to raise the existing FDI cap of 26%, which is through FIPB route, to 49% through the automatic route in the news sector
exchange4media Staff Aug 22, 2013 8:30 AM
The brand's latest 'Made for first love' proposition effectively highlights the network credentials in an engaging manner. The ad showing a love-struck teenager making long calls is fresh
The development took place yesterday. Much talked about 'Pepsodent Germicheck is 130% better than Colgate' ad to continue to air
Priyanka Mehra Aug 22, 2013 8:12 AM
The NCD of Ogilvy India talks about his default journey into advertising, few landmark campaigns, his belief in the importance of mentoring and more...
Priyanka Mehra Aug 22, 2013 8:09 AM
With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for marketers from this success
Saloni Surti Aug 22, 2013 8:07 AM
Reliance takes forward the humour proposition usually followed by telecom players on radio by taking a dig at Vodafone & Airtel; manages to create higher stickiness
Saloni Surti Aug 22, 2013 7:53 AM
Teamwork will also undertake the repositioning of Hero Cycles as a lifestyle brand. The agency emerged as the frontrunner in a multi-agency pitch process
exchange4media Staff Aug 22, 2013 7:48 AM
Meltwater will support Mindshare on social listening, data consolidation & reporting. The technology used will draw deeper consumer insights based on real-time feedback via online platforms
exchange4media Staff Aug 22, 2013 7:46 AM
Arun Singh, who had recently put in his papers as General Manager, Dainik Jagran Group, has joined National Duniya as Chief General Manager
Abhishek Mehrotra Aug 22, 2013 7:45 AM
This is Vizeum's fourth office after Mumbai, Delhi and Chennai. The strategic tie-up with Kerala Publicity Bureau gives Vizeum ready access to their clients
exchange4media Staff Aug 22, 2013 7:43 AM
