Apollo Tyres has entered into a three-year regional partnership with Manchester United Football Club, which will see the tyre company become the Club’s official Tyre Partner in the UK and India.
Apollo Tyres will leverage the partnership with Manchester United to raise awareness of its brand among potential customers, business partners and consumer audiences around the world.
Commenting on the partnership, Onkar S Kanwar, Chairman, Apollo Tyres said, “This is a very important partnership for us as a company and clearly demonstrates our global ambitions for our business and the brand. Very few sports platforms deliver a global profile and awareness and we believe the impact of this relationship will be significant in helping to make Apollo a globally recognisable brand.”
A key element of the partnership will be a joint community commitment to encourage young people to ‘go the distance’ and seek a higher level of excellence in building sporting skills and developing healthy lifestyles. Drawing on its philosophy, Apollo will build football pitches made from recycled rubber in local communities across the UK and India.
The first ‘go the distance’ pitch will be built within the grounds of Old Trafford before similar pitches are rolled out across the UK and India.
Kanwar further said, “We are introducing a new healthy living initiative under our corporate social responsibility (CSR) to create new play zones for the youth in the UK and India. In its aim to stimulate the next generations to go the distance, this association really brings to life our brand values of high performance, quality and excellence.”
Richard Arnold, MD, Manchester United Group added here, “Apollo Tyres is a leading player in the tyre industry and its rate of growth and development into new territories made it an attractive partner for the Club. With a combined fan base close to 46 million followers in both the UK and India, we are confident in providing Apollo with a captive audience. This partnership will allow Apollo not only to promote its brand, but also to engage and communicate with our fans, like we observed today with the skills demonstration. Manchester United is dedicated to youth investment and development, whether through our Academy or via the work we do in the community.”