From integrating a campaign & taking the #hashtag route to simple RT rule, brands are generating contests in an interesting manner in the land of 140 characters
Creative leaders share their views on the hiring sentiments within the advertising industry, where hiring is tight and being done out of necessity only
TRAI has recommended increasing FDI limit for news channels & that of FM radio services to 49%; for broadcast carriage services, 100% FDI has been proposed
Outdoor campaign should not be restricted to only billboards but also involve BTL, on-ground activities & anything that is out of home, says the AGM - Mktg, The Muthoot Group
Independence Day saw a huge surge in viewership for almost all GECs. Star Plus retained its leadership position in Week 33 with gross TVT of 490 million
According to industry sources, the channel is eyeing revenues to the tune of Rs 75 cr to Rs 90 cr from the espionage series, which is slated to go on air in October
Purple Shunya won following a competitive request for proposal process that included multiple agencies. The agency will handle all online mktg for Brand Motul
exchange4media takes a look at how the mobile money transfer & payment service works out for both the brands in terms of strengthening their market positions
With urbanised pockets of the population, changing demographics and growth in mobile tele-density, tier II & III cities hold immense potential for marketers
It's important to ensure that we have the right mktg idea to make best use of the celebrity endorsing our brand, says Ashish Morone of Edelweiss Tokio Life Insurance
Kazi will report into Prasant Kumar, Head of Trading and Tushar Vyas, Head of Digital for GroupM India. His last stint was with Yahoo
Warrier has over 20 years of experience in advertising. He was last leading the South India team at Initiative and was based in Bangalore
Unless people who are below you make you feel unsecure, you don’t progress. I don’t compete with my peers, I compete with younger people all the time, I always hire people who make me feel jealous and insecure, and I feel that I should compete with them in one last race. Unless people below you grow, you don’t grow, which means you are stagnating and regressing.
OOH industry in India has changed over the past decades, but still has more scope to grow. I am sure that consumers would appreciate more out-of-the-box outdoor advertising. At times this medium might get restricting, but brands need to come out and experiment with different and more consumer engaging outdoor activities.