Date-wise News
Rajamannar assumes global responsibility for MasterCard's advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives
exchange4media Staff Aug 28, 2013 4:18 PM
Prior to this, Mutreja was with Amar Ujala as Executive President. In his new role, he reports to Vivek Khanna, CEO, Hindustan
Abid Hasan Aug 28, 2013 9:20 AM
Jury meet for The Smarties India 2013 was held in Mumbai yesterday; it was chaired by HUL's Bakshi. The second edition of Smarties has seen significant increase in the number of entries
Shobhana Nair Aug 28, 2013 8:49 AM
The growth of the genre will depend on how the channels correlate with the audiences & get more recent content, says the Biz Head, English Cluster, Star Jalsha & Jalsha Movies
Abhinav Trivedi Aug 28, 2013 8:40 AM
The brand has picked up a good idea that works towards making older people feel that Titan spectacles can make them young again at an affordable price range
Confirming the news to exchange4media, the brand shared that it was in talks with O&M and there wasn't any multi-agency pitch
exchange4media takes a look at how Google Hindi Handwriting opens the doors to the huge HSM market that faces language barriers and how marketers can leverage this tool
Saloni Surti Aug 28, 2013 8:03 AM
Mahindra & Mahindra, The Lemon Tree Hotel Company and Aamir Khan are among the award winners this year
exchange4media Staff Aug 28, 2013 8:01 AM
The regulator had earlier asked stakeholders to respond by August 27, but has pushed the deadline to September 3
Abhinav Trivedi Aug 28, 2013 7:59 AM
Celebrated adman Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide, analyses how the short format ad compares to the average 30-seconder or longer ads
exchange4media Staff Aug 28, 2013 7:58 AM
Prior to this, Mutreja was with Amar Ujala as Executive President. In his new role, he reports to Vivek Khanna, CEO, Hindustan
Abid Hasan Aug 28, 2013 7:52 AM
This is the eighth edition of the English daily after New Delhi, Mumbai, Pune, Lucknow, Chandigarh, Ahmedabad & Kolkata.
exchange4media Staff Aug 28, 2013 7:50 AM
Gupta will continue as Group Editor-In-Chief. Meanwhile, Varghese returns to The Indian Express Group’s fold as the new CEO
exchange4media Staff Aug 28, 2013 7:48 AM
Bhowmik brings to the table 12 years of experience across consumer brands in Dabur India and Hindustan Unilever
exchange4media Staff Aug 28, 2013 7:47 AM
‘Wait and watch’ is a preferred route that most Indian marketers adopt, which leads to postponing investment in digital marketing. Secondly, it also involves the ‘traditional mindset’, which results in lack of confidence in emerging technologies and fear that the investments may not pay off.
exchange4media Staff Aug 28, 2013 12:00 AM
