`Date-wise News`

Emvies 2013: Mindshare, HUL, ibs, Lodestar UM, Ogilvy among winners

Mindshare bags the Agency of the Year award; Hindustan Unilever declared Best Media Client of the Year; Grand Emvie for ibs

exchange4media Staff Sep 7, 2013 10:42 AM

Reporter's Diary: Of acquisitions, a JV & threat of a shutdown

While strategic acquisitions & partnerships point to optimism still intact in slowdown times, shutting down of an established entity forces one to take a reality check

Shanta Saikia Sep 7, 2013 10:26 AM

Ad spend through mobile to reach 10% by 2015, say experts

At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts

Ankur Gaurav Sep 7, 2013 9:43 AM

VRL Media appoints Sanjeev Kulkarni as VP, Sales & Mktg, Vijayavani

Kulkarni moves from Vijay Karnataka after a stint of 14 years. His last position with the paper was that of General Manager, Ad Sales

exchange4media Staff Sep 7, 2013 8:36 AM

Motivator bags media mandate for Himalaya Herbal Healthcare

The win comes on the back of a two-month long pitch process in which around five agencies are learnt to have taken part. The account size is estimated to be around Rs 50 cr - Rs 60 cr

Deepa Balasubramanian Sep 7, 2013 8:28 AM

Smarties India 2013: Maxus leads awards tally; HUL is Marketer of the Year

Maxus took home 10 metals, besides being adjudged Agency of the Year in Mobile. Hindustan Unilever was declared Marketer of the Year in Mobile

exchange4media Staff Sep 7, 2013 8:26 AM

The Hindu to launch its Tamil newspaper in mid-September

The cover price is expected to be between Rs 3.50 and Rs 4. The paper will have an initial print run of six lakh copies. Asokan Krishnamurthy is the Editor of the new daily

Deepa Balasubramanian Sep 7, 2013 8:22 AM

Redwing bags digital marketing mandate for Hamdard Safi

The win follows a multi-agency pitch. The mandate covers SEO, SEM, paid media and social media, among others

exchange4media Staff Sep 7, 2013 8:20 AM

Real-time communications is the future of marketing: Fred Cook

We are pioneering new ways to harness the convergence of mainstream & social media to help clients be part of the consumer dialogue, says the CEO of GolinHarris

Priyanka Mehra Sep 7, 2013 8:18 AM