Rewind, reconnect & relive are the objectives behind the new look & feel of Gemini Life. The content line-up includes all-time classic hit songs, live musical events & weekend special movies
The media buying budget for the Festival has been pegged at Rs 25 cr on a national basis. A mix of TV channels, print ads & radio has been used to create a frequency multiplier for the Festival
You'll find that is where majority of the competitive action (between brands) occurs & where so many neglected opportunities for differentiation exist, says the renowned marketing strategist & Professor, Ivey Business School
Read all the people movements and developments that made it to the headline last week
Jacob Mathew will be joining as Executive Editor. Nikhil Dubey & Rohit Bisht will be joining as Deputy Executive Editors. Jamshed Khan will be joining as Editor - Investigation, while Sushant Pathak will be joining as Special Correspondent
Krishna will be responsible for conceptualising, designing and marketing various intellectual properties of Radio Mirchi. This is his second stint with the company
The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L'Oreal biz
There was no change in the rankings of the general entertainment channels in Week 51 of 2013, however, Zee TV and Sony lost viewership during the week