Date-wise News

Telugu music channel Gemini Life to adopt new look in 2014

Telugu music channel Gemini Life to adopt new look in 2014?blur=25

Rewind, reconnect & relive are the objectives behind the new look & feel of Gemini Life. The content line-up includes all-time classic hit songs, live musical events & weekend special movies

Deepa Balasubramanian Dec 28, 2013 10:33 AM

Sunburn Asia rolls out 360 degree campaign for Electronic Dance Music Festival

Sunburn Asia rolls out 360 degree campaign for Electronic Dance Music Festival?blur=25

The media buying budget for the Festival has been pegged at Rs 25 cr on a national basis. A mix of TV channels, print ads & radio has been used to create a frequency multiplier for the Festival

exchange4media Staff Dec 28, 2013 10:18 AM

To win, you need to focus on the downstream: Niraj Dawar

To win, you need to focus on the downstream: Niraj Dawar?blur=25

You'll find that is where majority of the competitive action (between brands) occurs & where so many neglected opportunities for differentiation exist, says the renowned marketing strategist & Professor, Ivey Business School

Abhinna Shreshtha Dec 28, 2013 10:08 AM

Top developments of the week

Top developments of the week?blur=25

Read all the people movements and developments that made it to the headline last week

exchange4media Staff Dec 28, 2013 8:30 AM

After Vinod Kapri, more India TV senior editorial staff to join News Express

After Vinod Kapri, more India TV senior editorial staff to join News Express?blur=25

Jacob Mathew will be joining as Executive Editor. Nikhil Dubey & Rohit Bisht will be joining as Deputy Executive Editors. Jamshed Khan will be joining as Editor - Investigation, while Sushant Pathak will be joining as Special Correspondent

Shanta Saikia and Abid Hasan Dec 28, 2013 8:28 AM

Rishikar Krishna roped in as Marketing Head for Mirchi Properties

Rishikar Krishna roped in as Marketing Head for Mirchi Properties?blur=25

Krishna will be responsible for conceptualising, designing and marketing various intellectual properties of Radio Mirchi. This is his second stint with the company

exchange4media Staff Dec 28, 2013 8:27 AM

Maxus bags the media mandate for Kotak Mahindra Group

Maxus bags the media mandate for Kotak Mahindra Group?blur=25

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L'Oreal biz

exchange4media Staff Dec 28, 2013 8:25 AM

Week 51 ratings: Zee TV, Sony lose viewership

Week 51 ratings: Zee TV, Sony lose viewership?blur=25

There was no change in the rankings of the general entertainment channels in Week 51 of 2013, however, Zee TV and Sony lost viewership during the week

exchange4media Staff Dec 28, 2013 8:23 AM