Twine Digital completes one year of operation
Today Twine Digital is serving over 75 clients and helping them to achieve their digital objective
Date-wise News
Contract wins creative duties for Portea Medical
The business, which comes on the back of a multi-agency pitch, will be handled out of the agency's Bangalore office
Epica awards is drawing top quality entries from India
The only prize judged by journalists working for marketing and communications titles, the awards showcase top-notch and cutting-edge work by international and Indian advertising professionals
Advertising for other parties only managed to dent the BJP sweep: Sam Balsara
The party's election wins have proved that media can move mountains, but with the caveat - you need a good product for advertising to work, says Balsara, CMD Madison Media, that handled BJP's media duties
Guest Column: Broadcasters need to function like FMCG companies to drive consumption of channels
The recent imbroglio between a large MSO and largest network should prompt a restructuring of the business, says Atul Pande, Executive Director - SPORTZLIVE
Guest Column: The big social media lesson for Flipkart
It is all about instant karma on social media where the e-commerce player's reputation was shred to bits by disgruntled and vocal consumers, says Bhavani Giddu, CEO, Footprint Global
Havas Media India awarded Integrated Media Duties of Assetz
The group is in the business of real estate development and business portfolio management developing projects across residential, commercial and mixed-used asset classes in India
Repucom to represent all major sports leagues in India
Key leagues in India including cricket, hockey, football, kabbadi, badminton, golf and all major marathons are now working with Repucom
Publishers optimistic about OneIndia's future
It has been only six months since leading media houses launched the advertising initiative, and One India is already showing healthy signs of growth, say stakeholders
Telangana MSOs face MIB heat for not reinstating TV9 channel
TDSAT has asked the MIB to cancel the licenses of all MSOs for failing to follow its directions to carry TV9 news channel, which was taken off air on June 16 following the CM satire controversy
MIB still dragging feet over Phase III announcement
The radio sector's three-year wait for Phase III is unlikely to get over soon. Though a verbal agreement has been reached, the MIB is yet to sign off on the process
Jinendra Kumar Jain, , Jain TV Group
The big monopoly houses in Indian cable industry have been offering resistance at every step of our journey. The big players thrive on the weaknesses of the small operators while our strategy is based on their empowerment. Many of these small LCOs are not highly educated and don’t fully understand the DAS regulations and matters related to taxation, etc. But they have made money by setting up their networks. At times they succumb to the pressure tactics and allurements of the big players but the history of the cable trade has shown that they don’t want to lose the control of their networks and of their customers.