VML Qais to revamp Mahindra & Mahindra's corporate website
The revamp of the website is one of Mahindra's key initiatives in their journey to become a globally admired brand
Date-wise News
Here come the nominees for IMPACT Person of the Year 2014
Who will win the crown at the awards ceremony on December 5?
Are celebs bringing enough star power to the small screen?
Channels push for initial hype and advertising revenues with celebrity hosts; stars ride the shows to reach out to their target audiences
Here come the nominees for IMPACT Person of the Year 2014
Who will win the crown at the awards ceremony on December 5?
National & local brands employ innovative marketing strategies down south this Diwali
From upping ad spends to creating customer-centric Diwali offerings, brands in South go all out this festive season to enhance sales
IMA pre-screening jury all set to begin entry evaluations
In this phase of the two-stage judging process, the jury will look to reward innovation, strategic thinking, results and key outcomes that contributed value to organisations
Indian Super League kicks off with a buzz in launch week
The first week ratings of the inaugural season of Hero Indian Super League recorded a reach of 74.7 million on the launch day and a reach of 170.6 million in the first week
Week 42 ratings: Sony loses ground, Colors holds on to No.2 spot
All Hindi GECs witnessed a rise in ratings with the exception of Sony Entertainment Television
MEC's Courtier & Li want to replicate the success of the agency's India strategy
Charles Courtier, Global CEO & Stephen Li, CEO, APAC, MEC, who were in the country to understand what was going right for the agency here, explained why there is no longer a difference between traditional and new media
The bitter aftertaste of Amul's social media war
What could have been just another product complaint, has turned serious after a consumer used social media as platform to report a complaint about the brand’s milk quality