Date-wise News

ZEEL appoints Anjana Kshetry as Head-Brand Solutions, Zee Digital

ZEEL appoints Anjana Kshetry as Head-Brand Solutions, Zee Digital?blur=25

Kshetry was previously the Senior Vice President – Sales & Brand Solutions, heading the National Sales portfolio for Brand Solutions and Zee Khana Khazana

exchange4media Staff Dec 11, 2014 7:14 PM

Think Ink Communications bags the PR mandate for Zindagi

Think Ink Communications bags the PR mandate for Zindagi?blur=25

Think Ink Communications will work strategically towards enhancing the channel’s differentiators and building it's brand proposition

exchange4media Staff Dec 11, 2014 7:04 PM

GroupM revises 2014 global ad spend forecast downward to 3.9% growth

GroupM revises 2014 global ad spend forecast downward to 3.9% growth?blur=25

Ad recovery is gently accelerating, and will reach 4.9 per cent growth in 2015

exchange4media Staff Dec 11, 2014 5:55 PM

Amagi launches ad monetization solution for TV networks to break into untapped international markets

Amagi launches ad monetization solution for TV networks to break into untapped international markets?blur=25

The brand will offer local Ad insertion platforms on pan-regional feeds to help create new revenue streams for TV channels reaching Europe and the Middle East

exchange4media Staff Dec 11, 2014 2:21 PM

Bengal Chamber of Commerce & Industry organised the “Consumer Connect Awards 2014”

Bengal Chamber of Commerce & Industry organised the “Consumer Connect Awards 2014”?blur=25

Qualifying campaigns were invited by BCC&I and E4M to present their case before the jury at Kolkata on December 6, 2014.

exchange4media Staff Dec 11, 2014 12:00 PM

APAC Effie and GfK release findings on effective marketing campaigns

APAC Effie and GfK release findings on effective marketing campaigns?blur=25

Findings showed that increasing sales and market share is a common goal in effective campaigns and many speak to the younger audience

exchange4media Staff Dec 11, 2014 10:27 AM

Indian advertising has come a long way in portrayal of gender equality: IAA-Hansa Research

Indian advertising has come a long way in portrayal of gender equality: IAA-Hansa Research?blur=25

The study confirms that women are dealt with respect and equality in advertising

exchange4media Staff Dec 11, 2014 8:15 AM

Pre-owned car sales accelerate ad spends of e-commerce auto aggregators

Pre-owned car sales accelerate ad spends of e-commerce auto aggregators?blur=25

Rising numbers of used car sales expected to drive auto portals' ad spends

Collin Furtado Dec 11, 2014 7:59 AM

GOSF partners expecting massive rise in sales and visits

GOSF partners expecting massive rise in sales and visits?blur=25

Despite the absence of Flipkart and Myntra, The Google Online Shopping Festival (GOSF) this year sees participation from around 450 companies. With the new "Rs 299 corner",

Abhinn Shreshtha Dec 11, 2014 7:56 AM

Starcom Mediavest Group appointed as digital partner for Cadbury Dairy Milk

Starcom Mediavest Group appointed as digital partner for Cadbury Dairy Milk?blur=25

SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand

Priyanka Mehra Dec 11, 2014 7:53 AM

Uber in the middle of social media whirlwind

Uber in the middle of social media whirlwind?blur=25

Uber is the latest brand to face flak on social media for the alleged rape of a 27-year-old woman by the driver of the cab in Delhi last week

Ankur Singh Dec 11, 2014 7:52 AM

IMA 2014: Industry bigwigs all set to award marketing excellence

IMA 2014: Industry bigwigs all set to award marketing excellence?blur=25

Jury members share their expectations of the stellar event. They are looking at IMA as a medium to recognise the fact that marketing is critical for organic growth of a business

Ankur Singh Dec 11, 2014 7:48 AM