Boobli George Verghese aka BG Verghese, a senior veteran journalist and former editor of Hindustan Times passed away on Dec 30, 2014. He was 87
To reinforce the advertising & branding edge to clients, Janrise today has gone into a transformative mode by rebranding the agency's structure right from its logo
Ray, Director & VP, Metal Communications, on advertising in India becoming more about the consumer as a human being and less about archetypes
Broadcasters have to be more on their toes to make sure that the quality of storytelling, engagement, production values and promotions goes up to reach audiences in fragmented markets, says Krishna Desai, Network Head, Kids Entertainment, Turner International
Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."
Business transformation can only be achieved by a seamless integration of technology, media, creative and applying it to identify the future of the business, says Charulata Ravikumar, CEO (India), Razorfish
Now the challenge lies in making mobile commerce a habit amongst consumers and in the coming years, the focus will shift on converting the app users into high paying consumers, predicts CouponDunia's Founder & CEO, Sameer Parwani
Experiential marketing experts highlight 5 key learnings from 2014 that set the ball rolling for amplified, collaborative and integrated experiential properties for 2015