It was inaugurated on 25th March 2015 by Member of Rajya Sabha and Ex-minister, Govt of India; Jairam Ramesh
GroupM’s Motivator has won Honda cars media mandate. The account size is estimated to be around Rs 120 crore. The incumbent agency on the account is ZenithOptimedia
At exchange4media OOH Conference, Madison OOH’s Saumitra Bhattacharya, BlackBerry’s Amar Thomas, Posterscope’s Haresh Nayak, Milestone Brandcom’s Nabendu Bhattacharyya, and Laqshya Media Group’s Shashi Sinha talk about measures for retaining and attracting brands towards OOH
The striking down of Section 66A of the IT Act is not only a win for the citizens, but also for the braver brands, says Tripti Lochan, CEO of VML
In an official statement, HT Media Group says “HT has reaffirmed its position as the No. 1 newspaper of Delhi NCR; HT further strengthened its position as the No. 2 in Mumbai, and Mint as the No. 2 among all business papers.” TOI leads English dailies in the country, according to latest IRS findings
Vodafone’s ‘Farewell’ and Airtel’s ‘Ice Cream Truck’ campaigns try in a similar vein to tug at the viewer’s heartstrings. We explore the different nuances and effectiveness of the two campaigns
Star GIMA (Global Indian Music Academy) Awards 2015 brought in ratings of 2.9 TVTs for Star while Comedy Nights With Kapil rose to 7.0 TVTs in week 12 from 5.8 TVTs in week 11
At exchange4media OOH Conference, Pepperfry’s Kashyap Vadapalli, Motorola’s Nitin Bahl, Laqshya Media Group’ Shashi Sinha, Times Innovative Media’s Rohit Chopra, and Kinetic Worldwide’s Amit Sarkar discuss the scope of digital OOH
Prasar Bharati CEO Jawhar Sircar speaks about DD Free Dish, calling it a common man’s substitute, and how it plans to go from 59 to 112 channels
TRAI invites stakeholder comments as OTT industry faces possible regulatory framework