Star India targets $1 billion revenue mark by 2020
The channel eyes a billion dollar EBIDTA by the turn of the decade on back of regionalization of content and innovation
Date-wise News
India TV promotes Sudipto Chowdhuri as Executive President-Sales
Chowdhuri joined the channel two years ago. He has played a vital role in revamping India TV
Maxus appoints Sandeep Pandey as APAC effectiveness head
This is a new position for Maxus in APAC and is in line with the increased focus of Maxus in the data Services and analytics space
Net Neutrality: Senior journalists & politicians condemn TRAI's act of revealing email ids of net neutrality supporters
TRAI released email ids of more than one million net neutrality supporters with their responses on its website
Research kills more creativity than it supports: Sir John Hegarty
Sir John Hegarty, Worldwide Creative Director and Founder, Bartle Bogle Hegarty (BBH), expresses his views on the role of research in advertising, what goes into a great pitch, and awards being a curse for the advertising industry
India to overtake China as the fastest growing economy by 2016: IMF and World Bank estimates
IMF and World Bank projections estimate India's growth will rise to 7.5% in 2015 from 7.2% in 2014. While the IMF expects the Indian economy to grow by a further 7.5% in 2016, the World Bank pegs India's growth a little higher at 7.9%
Essel Group clears the air on media reports about Ten Sports registering certain entities
"A recent media story has falsely reported that Ten Sports Network has been registering certain entities pertaining to cricket as a sport...," says Essel Group in an official statement
This book is important for me because it contains more blood, sweat and tears than any book of 1,000 pages: Piyush Pandey
The book 'A Walk to the Capital', launched by Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia and the entire Soho Square team, is a first-hand account of what went into the making of the historic campaign 'Ab Ki Baar Modi Sarkar'
The idea was not to give a rude shock to ING customers, but gradually welcome them to the Kotak family: Karthi Marshan
Post ING Vysya's merger with Kotak Mahindra Bank, the 'Kona Kona Kotak' rebranding campaign was executed across radio, TV, outdoor and social media. Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the strategy behind the transition
MakeMyTrip repositions marketing plan, launches new campaign
"Through this brand repositioning exercise and the new tag-line 'Dil Toh Roaming Hai', MakeMyTrip intends to be travel partner that fuels the growing travel ambition of customers at large," says Saujanya Shrivastava, CMO, MakeMyTrip
IPL 8: Brands up their spends on IPL 8 by 15-25%
Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL
Parry Ravindranathan, MD, Bloomberg Media, Asia Pacific
Technology follows consumption and consumption follows technology, it is a cycle and unless the cycle changes you will continue to lag behind the rest of the world. It is also important that you can monetize your digital properties. I think this is the best time to be a news entrepreneur. I don’t think India has seen the next big digital entrepreneur. We have not seen the next Prannoy Roy, Raghav Bahl or Ronnie Screwvala in the Indian digital space. There are plenty of people who might get there but have not done so yet.