Date-wise News

TAM ratings data for week 19 (May 3 – 9, 2015) shows Colors made maximum ratings gains. All the other top Hindi GECs (except Star Plus) saw a decline in ratings during the week

exchange4media Staff May 15, 2015 5:59 PM

The Maxus Delhi team will be managing the account under the aegis of Navin Khemka, Managing Partner, Maxus. The account was won by Maxus after a multi-agency pitch

exchange4media Staff May 15, 2015 5:39 PM

The content is divided into six distinct genres, namely, food, culture, nature, heritage, lifestyle and destination

exchange4media Staff May 15, 2015 4:40 PM

Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles. Facebook is working with nine launch partners: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel and Bild

exchange4media Staff May 15, 2015 3:51 PM

The Advertising Association of Nepal (AAN) is coordinating with the Nepal Government to accumulate an Earthquake Relief Fund

exchange4media Staff May 15, 2015 2:33 PM

ZenithOptimedia's Performics won the business after a competitive pitch amongst key digital agencies

exchange4media Staff May 15, 2015 2:09 PM

The Dainik Bhaskar group also reported ad revenues for radio business grew by 21 per cent while digital media ad revenue grew by 88 per cent

exchange4media Staff May 15, 2015 2:01 PM

The Housing.com CEO said yesterday that he will distribute all his personal shares in the company to the firm's 2000+ employees

exchange4media Staff May 15, 2015 1:35 PM

A PIL was filed in the Delhi High Court on May 13 seeking quashing of the government's decision to file defamation cases against media houses

exchange4media Staff May 15, 2015 12:42 PM

The additional funding in the group's maiden e-commerce venture has been done by KJS group

exchange4media Staff May 15, 2015 11:11 AM

According to data sourced from BARC subscribers, Sony PIX and Star Movies saw the biggest increases in their ratings in week 18 (May 2-8, 2015)

exchange4media Staff May 15, 2015 10:37 AM

BARC ratings for week 18 (May 2 - 8, 2015) indicate Star's Saath Nibhana Saathiya still leads followed by Yeh Hai Mohabbatein. Colors' Sasural Simar Ka and Udaan come next

exchange4media Staff May 15, 2015 10:33 AM

iOrderFresh is a mobile-first commerce venture in the fresh perishable foods and groceries retail space. The account will be handled by Havas Media's New Delhi office

exchange4media Staff May 15, 2015 10:16 AM

The growth was mainly on the back of an ad rate increase of almost 25-30%

exchange4media Staff May 15, 2015 9:09 AM

Fraz has spent about five years as a Creative Director at JWT Delhi, post which he worked for Y&R, Dubai

exchange4media Staff May 15, 2015 9:01 AM

iOrderFresh is a mobile-first commerce venture in the fresh perishable foods and groceries retail space. The account will be handled by Havas Media's New Delhi office

exchange4media Staff May 15, 2015 8:54 AM

"There is enough opportunity for conventional news to emerge stronger and counter news that are at times one-sided," said Jaitley in his keynote address at the seminar on "Establishment of Communication University" organized by the Indian Institute of Mass Communication

exchange4media Staff May 15, 2015 8:46 AM

In the growing HD market, niche channels like Star Sports HD and MTunes, are seen making more revenues than certain popular Hindi GECs

Collin Furtado May 15, 2015 8:32 AM

Brands like Amul, Ceat, Parachute, Snapdeal, Himalayan Water, Mitashi, Jaypee Greens, Senco Gold, Priya Gold Snakker, Syska, Mainland China and Kayam Churna have associated with the movie Piku

Sarmistha Neogy May 15, 2015 8:19 AM

Since Ola acquired TaxiForSure, the brand has launched three major digital campaigns, positioning itself as a digitally-driven brand. Arvind Singhal, CEO, TaxiForSure talks about the brand's repositioning exercise, plans and growth targets for the new financial year

Ankur Singh May 15, 2015 8:09 AM

The 45 matches played during this season were sampled by 182 million unique viewers, according to TAM data. While IPL 7 brought in 3.0 TVRs, IPL 8 brought in 3.6 TVRs during the 45 matches

exchange4media Staff May 15, 2015 8:06 AM

Is the app-only approach being favoured by a few e-retailers a risk being taken too soon? Or is it a masterstroke that will give them a first mover advantage as India gets ready for another telecom revolution with the coming of 4G?

Abhinna Shreshtha May 15, 2015 8:05 AM