`Date-wise News`

ZenithOptimedia’s Performics sets up digital media technology unit

The company has named Adobe as a preferred partner. The new Bangalore-based centre will enable marketers to measure, personalise and optimise marketing campaigns and digital experiences

exchange4media Staff May 29, 2015 5:43 PM

M A Parthasarathy named Chief Product Officer, Mindshare South Asia

The move is part of the company's commitment to deliver adaptive planning for clients and dynamic markets

exchange4media Staff May 29, 2015 3:43 PM

'What's Your Problem' wins social media mandate of matrimony.com

The agency is planning to work closely with the brand and its in-house team to bring new-age creative ideas alive in the social and digital space

exchange4media Staff May 29, 2015 3:28 PM

BARC India to report Individual Ratings Data from next week

The data will be released every Thursday, starting Week 21 (Saturday, May 23 to Friday, May 29)

exchange4media Staff May 29, 2015 2:31 PM

Leo Burnett elevates Samir Gangahar to President, North India

Apart from content, digital and experiential, Gangahar will focus on the growth of other specialisations including shopper, retail and e-commerce

exchange4media Staff May 29, 2015 2:17 PM

Print ad war: HT, TOI up the ante, move to video bashing to claim No. 1 spot

Both the giants are leaving no stone unturned to take down each other, and are releasing videos slamming each other to grab advertiser eyeballs

Abid Hasan May 29, 2015 12:46 PM

KISS communications becomes fourth PROI Worldwide partner agency in UK

PROI Worldwide has net fee income exceeding $615 million and counts four UK agencies

exchange4media Staff May 29, 2015 11:13 AM

MIB signs off on Jagran-Radio City deal

Radio City 91.1 FM is now officially a part of Jagran Prakashan

exchange4media Staff May 29, 2015 9:26 AM

exchange4media Media ACE Awards to be presented in 10 categories

The categories are Hallmark Award of the Year, Agency CEO of the Year, Client Lead of the Year, Agency of the Year, Agency Network of the Year, Business Head of the Year, Rising Star of the Year, Innovative Agency of the Year, Best Regional Office of the Year, Boutique Agency of the Year

exchange4media Staff May 29, 2015 9:15 AM

HT says pay TOI 40% less; TOI says HT 2 Mins unsatisfactory like a 2 minute lover

In a fresh round of war, HT says it outnumbers TOI by 6 lakh readers in Delhi NCR, and asks advertisers - Are you paying 40% less for TOI? In response, TOI compares HT 2 Minutes to a 2 minute lover

Abid Hasan May 29, 2015 9:02 AM

Matrimonial brands among top 10 most shared brands on Facebook

Shaadi.com, Bharat Matrimony and Jeevansathi.com were amongst the top 10 most shared brands, while Mahindra Group is the most social savvy brand, finds a study done by Ideate Labs

exchange4media Staff May 29, 2015 8:47 AM

OLX tickles the funny bone with new campaign featuring Kapil Sharma

OLX has rolled out three hilarious digital ads with comedian Kapil Sharma in a campaign titled ‘Shaadi Ke Funde’- Just Married. The videos are a funny take on how the overdose of wedding gifts end up becoming used-less

Sarmistha Neogy May 29, 2015 8:34 AM

Broadcasters hopeful of solving planning problems with the coming of BARC individual data

Individual data is known to give much richer insights as it segregates the audience via age, sex, location and various other demographic factors. BARC individual data will be released from following week

Collin Furtado May 29, 2015 8:13 AM