Facebook and GroupM host inaugural FMCG Forum 'Brand Bazaar' in India
The aim of the forum was to rethink the possibilities of digital medium for brands in the FMCG category
Date-wise News
Percept/H bags account of e-commerce brand Shop CJ
Percept/H has created and launched the first TV commercial that showcases the brand's new identity
DDB MudraMax-Media appoints Gerald Roche as Senior Vice President
Roche has an experience of close to two decades and he was last associated with Starcom MediaVest where he was appointed as Vice President-Media Buying
Lowe India is Agency of the Year, PHD wins 2 Golds at AMES 2015
PHD India was the only Indian agency to win 2 Golds, which it was awarded for Kan Khajura Tesan campaign with HUL. The agency also won 1 Silver and 1 Bronze
Flipkart promises to fulfil every wish in its new digital campaign
A new digital video ‘Flipkart Wish Chain’ conceptualised by Lowe Lintas, incorporates the fresh brand identity and will be followed by a TVC soon
RBI rate cut to boost growth in BFSI, Auto & Real Estate
The repo rate cut was of 25 basis points (0.25%) which brought down interest rates to 7.25% in the bi-monthly monetary policy review. This is expected to have an immediate impact on automobile, BFSI and real estate industry with the interest rates for borrowing lowering
BARC data on Twitter is an interesting move, say industry experts
Media planners and digital experts find BARC’s tie-up with Twitter to release topline ratings data an attempt at transparency and ease of information
Sakal launches fortnightly supplements 'Speedy' and 'Techno'
Speedy covers the automobile industry while Techno is all about gadgets
Contract creates debut TVC for Vectus called 'Kya Jawab Doge?'
Vectus is a company in water storage tanks and plastic pipes industry. First on TV and then on outdoor and print, the campaign will ask the same question in different languages across India
Mondelez International initiates global media review
Mondelez International confirmed the news to exchange4media.The review covers five regions namely North America, Latin America, Europe, APAC, and EEMEA, and is open to only Mondelez International's core global agencies, Aegis Media and Starcom MediaVest. Madison Media is the current media agency for the brand in India; the account size is pegged at Rs 500 crore
Uber faces yet another roadblock in India
Almost six months after the last episode, a woman has made allegations of harassment by an Uber cab driver. Unsurprisingly, this has created quite a spur on social media within a matter of hours