On June 21, International Yoga Day, the Zee Group’s Media and Entertainment Companies will feature a variety of yoga centric shows on both, its Indian and international channels to promote the holistic practice
In his previous assignment at Tata AIA Life Insurance, he served as Vice President - Chief Marketing Officer for two years
The PACE Panel is a proprietary global consumer knowledge platform that combines media usage data in context with custom research and convenience panel capabilities with data collected via mobile devices
ASCIonline will provide consumer complaint services on a mobile app besides providing the facility online
After a string of outdoor and radio campaigns, the company has decided to take to television, and roll out a 3 month media plan
"We are looking to partner agencies that understand the new customer and his mobile device. That is very different from traditional advertising," says Tanya Goyal, Executive Director. The pitch presentations are slated for early July
Ministry of Finance has approved the application of Today Magazines Lifestyle Private Limited for foreign investment of 49% by Cooperatief International Publications Holding
The current account deficit (CAD) figures of India recently lowered to 0.2% of the GDP in the January-March quarter according to data released by the Reserve Bank of India (RBI). This is one of the lowest the CAD has touched in a year and reached $1.3 billion of the GDP for the quarter
Taproot has worked on all aspects of Nirmax including positioning, branding and the launch campaign, except the logo which was designed by a local agency
“The veterans were quite clear about what we could expect over the next few days and how it can get extremely tiring, especially after the second or the third day,” says Sanjay Mehta, Joint-CEO of Social Wavelength who is on Mobile Jury
Swaraj tweeted that Navika Kumar (Times Now’s Political Editor) did not have the right to preach propriety
"Digital is the best medium for a high ROI," says Anurita Chopra, Director of Marketing, Personal Care, Philips Consumer Lifestyle
Indian Merchants' Chamber instituted the IMC IT Awards to recognise and encourage all small and large software and end-user companies
Kumar joins Leo Burnett from Cheil India where he was Creative Director for four years
Mother Dairy has denied allegations that detergent was found in one of the samples of milk picked up from its collection centres, stating that it has been sent for retesting in a lab in Kolkata
Future Group's Devendra Chawla, Panasonic's Sarthak Seth, Bajaj Auto's Sumeet Narang, who are on the jury of exchange4media's Media ACE Awards talk about the need for media awards to encourage innovation