`Date-wise News`

One97 Communications (owner of Paytm) invests in NDTV’s Gadgets 360°

The NDTV e-commerce venture also announced the appointment of Bhawna Agarwal as CEO. In the past she has been associated with LuxuryRetail and is also on the advisory boards of OYO Rooms and VentureFund

exchange4media Staff Aug 17, 2015 8:02 PM

The Brand Saloon wins digital mandate of bike taxi service, Hey Taxi

The agency will help the company in executing the campaign on social media, will be involved in ideation of ideas, SEO, SEM (various platforms for online and social media) and will also look at creating engagement with consumers to enhance their visibility

exchange4media Staff Aug 17, 2015 8:01 PM

Alphabet paves way for Larry Page’s Moonshot pursuits

As Google’s core business is managed under new CEO Sundar Pichai, Larry Page’s vision of ‘ideas that change the world’ or his moonshot ventures will be few steps closer to being actualised under Alphabet

exchange4media Staff Aug 17, 2015 8:59 AM

DTH players make merry in Q1; MSOs have less to cheer about

Hathway, InCable record operating incomes in the range of 4-5%, while Dish TV & Airtel Digital TV revenues grow by 15-19%

exchange4media Staff Aug 17, 2015 8:53 AM

Airtel’s maiden TVC for 4G invites users to ‘speed’ challenge

The campaign conceptualised by Taproot is based on the insight that people are sceptical about claims on speed and the inertia to change SIMs is high

Sarmistha Neogy Aug 17, 2015 8:43 AM

Net Neutrality: Govt extends deadline for public comments to August 20th

Ministry of Communications and Information Technology has said, “Last date for submission of suggestions & comments on report of committee on Net Neutrality through discussion forum under MyGov has been extended till 20th August 2015”

Abid Hasan Aug 17, 2015 8:31 AM

FMCG ad spends increase by 16.1% to account for an estimated Rs.2677 crore in Q1

We take a look at ad and promotional spends of top FMCG companies including HUL, Dabur, Colgate-Palmolive, Marico, Britannia Industries, and Emami in first quarter of this financial year

Collin Furtado Aug 17, 2015 8:25 AM

Brands use ‘freedom’ of digital to showcase their creative boldness

Myntra, Schmitten, FabAlley, Philips among others take to digital medium to communicate with bold un-inhibition on issues not openly discussed and accepted by society

Sarmistha Neogy Aug 17, 2015 8:18 AM

ITC, Twitter, Sun Pharma, Harley Davidson, Hotstar: Winners speak on Pitch Top 50 Brands

Pallavi Singh of Harley Davidson, Satish Arora of Sun Pharma, Taranjeet Singh of Twitter, Sudeep Nair of Hotstar, JP Singh and Arjun Deep Shad of ITC Bukhara and Richa Sharma of ITC on winning accolades at Pitch Top 50 brands

exchange4media Staff Aug 17, 2015 8:15 AM

Core of a brand is its purpose, say Pitch Top 50 Brands panelists

Gaurav Mehta of OLX, Apurva Chamaria of HCL Technologies, Sanjay Singal of Dabur, Kaacon Sethi of DB Corp, Vikas Varma of Music Fatafati and Nitin Bahl of Motorola Solutions on how their brands communicate to spread the message of their core philosophy

exchange4media Staff Aug 17, 2015 8:09 AM

Phase III auctions: Cumulative provisional winning price crosses Rs 1000 Crore

As the first stage of the Phase III FM auctions finishes its third week, 87 channels in 56 cities became provisional winning channels with cumulative provisional winning price of Rs 1005 crore against their aggregate reserve price of about Rs 425 crore

Abhinn Shreshtha Aug 17, 2015 8:06 AM